Tamil Nadu Agricultural University Business Planning and Development Unit

Dr. P. Sivasubramanian

Director (Agri-business Development)

PI, NAIP-BPD, TNAU

Objectives • To commercialize technologies and products

developed by TNAU.

• To develop and promote entrepreneurship in the region through Agri-Business Incubation by providing incubation support, handholding services and market linkages

• To undertake programs on capacity building with regard to technologies and managerial aspects for establishing agribusiness

• To contribute to competitiveness of agribusiness environment and job creation

Ventures Ventures supported • Innovative Ventures • Seed Ventures • Biotech ventures • Farm Ventures • Food Processing Ventures • Bioinput Ventures

Services • Commercialization of Technologies developed by TNAU • Conduct Agri-Business Development Events to promote

more agri-business enterprises in the region • Facilitate joint ventures and tie-ups • Promotion of new agri- enterprises • Conduct impact studies on the success of Business

Incubation activities • Provide infrastructure for incubatees • Capacity building • Branding and marketing • conducting Market research and feasibility studies

Facilities at BPD -TNAU

Lobby

Business Discussion Room

Common Business Centre

Laboratory

Training Hall

Membership No. of entrepreneurs enrolled as incubatees: 42

Category A: Individual farmers and Self Help Groups can apply under this category Category B: Individual entrepreneurs, firms, start-ups, NGOs taking up commercial activities in India can apply under this category Category C: Public / Private limited companies and other agencies not included in Category A and B can apply under this category Category D: Multinational companies and foreign companies can apply under this category

Sl .No Category No. of members

1. A 32

2. B 9

3. C 1

4. D -

Total 42

Our Incubatees

In-house incubation at BPD-TNAU

Office of M/s Eco Green Unit in the BPD unit

Incubatees having offices at BPD unit 1.M/s Ishinn Organic Exports Pvt Ltd 2.M/s Provimi Products Pvt Ltd 3.M/s Emral Tune Line Auto tech Ind 4.M/s Eco Green Unit 5.M/s VinziSperri 6.M/s Coronet Food 7.M/s Cleanstar 8.M/s J.K.Foods

Client servicing

Company: M/s Bhuvicare Pvt Ltd Proprietor: Mr. T.G.R.Kunjharhamoney Product: Herbal Insect Repellant

Services extended • Access to TNAU Technology through

Technology Transfer • Business Plan • Market linkages • Branding and Promotion

Business Progress after joining BPD-TNAU

In 2010, the product was sold through Department of Agriculture in 12 districts

covering 40,000 hectares of Tamilnadu. More than 40,000 farmers have been

benefited by using the product.

Herbal Insect Repellant ( TNAU Technology)

Bhuvicare Pvt Ltd

Banana Pseudostem Injector ( TNAU technology )

Company: M/s S.P.Engineering Proprietor: Mr. Selvaraj Product: Banana Pseudostem Injector

Services extended • Business Plan • Identification of potential distributors and

individual clients • Branding • Promotion and Marketing Assistance

Details Before Incubation support After incubation

Sales quantity (units per month)

25 750

No. of dealers Nil 10

Business Progress

S. P. Engineering

Company: Eco Green Unit Proprietor: Mr. S. K. Babu Product: Banana Fibre Products

Services extended • In-house Incubation • Branding Promotion • Marketing Assistance

• No. of enquiries increased from 150 / month to 260 / month

• Increased brand equity

• 40 % increase in customer base

• 25 % Increase in sales

Business Progress

Eco Green Unit

Company: Vinzisperri Pvt Ltd

Proprietor: Dr. P. Sathiyamoorthi

Product: Natural Fruit drinks & Food Products

Services extended - Business Plan - Identification of potential distributors - Facilitating New product development - Promotion and Marketing

Business Progress

Details Before Incubation support After incubation

Monthly Sales Rs. 50,000 Rs. 2,00,000

Vinzi Sperri Pvt Ltd

Company: Emral Tune Line Auto Tech Ind

Proprietor: Mr. M.P. Rajkumar

Product: Mobile based irrigation Scheduling equipment

Services extended – Business Plan

– Identification of potential distributors

– Marker research

– In-house incubation

Business Progress

Details Before Incubation support After incubation

Monthly Sales Rs. 15,000 Rs. 40,000

Industrial customers Nil 6

Emral Tune Line Auto Tech Ind

Details Before incubation Support After Incubation Support

Monthly sales 500 Kg 1000 Kg

No. of distributors 2 6

Company : M/s Coronet food

Proprietor: Mrs. Poomalai Product: Minor Millets based Ready to

Cook Products

Services extended - Facilitating New product development - Identification of potential distributors - Brand Promotion

Business Progress

Coronet Food

Technology Commercialization

cry2Ai gene

TNAU Master Trap

Solar Crop Drier Stored Grain Insect Management Kit

Ready to Cook Mix from Pearl millet

SRI Power Weeder Minimal Processing of Banana Pseudostem

8 TNAU

Technologies

Nutrigold – Organic Plant Growth Promoter

Technology Commercialization MoUs

cry2Ai gene Bioseed Research India Pvt Ltd

Solar Crop Direr Unique Fabricators

Cumbu Ready to cook Mix Mr. Venkatachalam

Insect Management Kit Melwin Engineering

Financial Assistance

Mr. Prabhushankar, Managing Director, IAC Agro Inputs Pvt Ltd receiving the cheque from Dr. P. Murugesa Boopathi, Vice-chancellor, TNAU Coimbatore

Financial Assistance to Incubatees : Rs 42.66 lakhs

1.TDB funding from ABI-ICRISAT: Rs. 10.5 lakhs 2. MSME scheme: Rs 32.16 lakhs

BPD - Hubs Entrepreneurship Development Program at

BPD Hub, AC&RI Madurai-03-08-2011

Dr. P. Sivasubramanian addressing the Agripreneurs during the program

Entrepreneurship camp at BPD Hub, ORS, Tindivanam-30-03-2011

Dr. P. Murugesa Boopathi , Vice-Chancellor, TNAU inaugurating the

entrepreneurship camp

BPD - Hubs

Orientation Cum BPD – Entrepreneurial Hub Launching Programme at , TRRI Aduthurai-22-07-2010

Marketing Assistance

DG, ICAR interacting with one of the incubatees of BPD-TNAU in Agri Intex 2011

Agri Intex 2011 Events Participated : 7

Dinamalar Agri Expo 2011-Trichy

-28 to 31 Jan2011

Busy stall of BPD-TNAU

Innovations from BPD-TNAU

Staff members of BPD-TNAU with the inventor and the buyer

Banana Fibre Extraction Unit Micro Wave Based Cardamom Drier

Inner View of the Cardamom Drier

First Royalty

Technology: TNAU Herbal Insect Repellant Royalty for the year 2010-11: Rs 8 Lakhs

Mr. T.G.R. Kunjharhamoney, Managing Director of M/s Bhuvicare Pvt Ltd handing over the cheque to Dr. P. Sivasubramanian, Director, Agri-Business Development, & PI-NAIP-BPD scheme during the 77th Scientific Workers Conference held in TNAU

Achievements

Sl. No. Indicator Performance as on

1.02.2012

1 No. of technology commercialised 8

2 No. of entrepreneurs incubated/enrolled 42

3 No. of in-house incubatees 8

5 No. of Research collaborations facilitated 1

6 No. of innovations supported 2

7 New products introduced in the market 2

8 Entrepreneurship Development programs

conducted 9

9 Mergers & Acquisitions, Joint Ventures, Tie-

ups facilitated 9

10 Total seed fund sourced by Incubatees 198 Lakhs

11 Turnover of Incubatees in 2011-12 23 Crores

Best Agri-Business Incubator Award

Officials of BPD-TNAU receiving the National Award for Best Agri-Business Incubator during the Global Conference

on Agri-Business Incubation held at ICRISAT

Best Incubatee Award

Mr. M. P. Rajkumar receiving the National Award for Best Incubatee from Shri N. Raghuveera Reddy, Minister for Revenue and Rehabilitation, Govt. of Andhra Pradesh

African project

BPD team and officials of Topworth Groups of companies with

Mr. Madikaba Camara, Secretary of Agriculture, Government of

Guinea (fourth from left)

Impact of BPD-TNAU • No. of entrepreneurs incubated: 42

• No. of entrepreneurs supported/ trained: 593

• Farmers directly benefited with

value addition: 800

• No. of local employment generated (direct)

through incubatees:183

• TNAU Technologies disseminated: 8

• Innovations supported : 2 1. Subha Low Cost Power tiller 2. India Specific Sugarcane Harvester • New Products introduced in the Market: 3 1. Microwave based Cardamom Drier 2. Banana Fibre Extraction Unit • Crop Variety Popularized: Co6 Black Gram

Cardamom Drier

Sustainability • Membership • Royalty • Schemes

– Techno-prenuer promotion programme

– MSME Scheme

• Rentals • Technology Commercialization

Lessons learnt • Timely Client Servicing - top priority

• Technology Commercialization: Products with high market -many buyers- (Ex: Solar Crop drier and SRI Power Weeder was licensed to 3 companies each )

• More No. of in-house clients- regular income as Rentals

• Increased interaction of scientists with BPD units

• Decentralized operations – Ex: BPD hubs in AC&RI Madurai, ORS, Tindivanam and TRRI Aduthurai

Lessons learnt • Technology commercialization among BPDs

(Ex: Natural dye technology of CIRCOT can be commercialized in Tirupur & Coimbatore in association with BPD-TNAU )

• Most Innovators visit BPD unit for financial assistance.

( MSME and TePP can help these innovators )

• Inter Incubatee servicing: One incubatee providing services to other

• Marketing assistance - most requested service

• Participation in events

• Brand leverage

Thank you

Business Planning and Development Unit Directorate of Agri-Business Development

Tamil Nadu Agricultural University Coimbatore

E-mail: business@tnau.ac.in