Business Change through Predictive Analytics

Chandan Rajah [@ChandanRajah]Head of Group Analytics

@ChandanRajah

business change

customer economy

growth disrupt

technology

@ChandanRajah

predictive analytics

regression

what-if

personalisation

deep learning

@ChandanRajah

road to el dorado

what

why

when

how

@ChandanRajah

incremental value

revenue engagement

agility efficiency

1890+stores launch

1970shome shoppingprospect prediction

1980s

credit scoringrisk predictiontelephone ordering

@ChandanRajah

1990slaunch ecommercegoods lost in transitstock forecastingcampaign modelingresponse prediction

2010smobile first, catalogue stoppedpersonalizationprice elasticitycustomer value projectionincremental campaign responsecross brand prospecting

@ChandanRajah

2000s

lifetime valuemarkdown estimationoperations + returnsensemble methodscontact centervery.co.uk launched

@ChandanRajah

@ChandanRajah

2003-07Integration andconsolidation

2007-12Catalogue to

etail capabilities

2013 onwardsVery - explosivegrowth +20%

SURVIVAL-LED BUSINESS-LED CUSTOMER-LED

TRANSFORMA CATALOGUE

BUISINESS INTOA WORLD CLASS DIGTIAL

RETAILER

100%

digital

our transformation

@ChandanRajah

last words of wisdom

time value of data knowledge is power

not all road lead to rome i am an individual

@ChandanRajah

THANK YOU

Chandan RajahHead of Group Analytics