SAP Predictive Analytics Hands-On ??E-book: Predictive Modeling with Automated Analytics / SAP Predictive Analytics 2.x https:

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  • SAP Predictive Analytics Hands-On

    Andreas Forster

    December 2015

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 2

    Customer

    Analytics

    Personalised Messaging

    Optimize Marketing-

    Campaigns

    Churn-Analysis

    Estimate Customer Value

    Forecasting (ie new

    customers) Fraud DetectionSegmentation /

    Classification

    Selection of Predictive Use Cases in Customer Analytics

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 3

    Predictive

    Maintenance

    Preventive Maintenance Demand Forecast for

    Spare Parts

    Warranty Estimation

    Fault Classification

    Trend Analysis and

    Forecasting

    Fault Priorisation

    Selection of Predictive Use Cases in Predictive Maintenance

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 4

    Leverage the Past to Optmise the Future

    Example: Increase Up-Selling and Cross-Selling

    SAP

    Products

    Corporate Strategy Advisor

    Cost-Structure

    Customers

    Demographics

    Insurance/Claims

    -History

    Social Media

    Click-Behaviour

    Best Product Private Health Insurance

    At the best time September

    In the best channel Advisor

    With the best advisor Bruno Brunner

    Optimise

    Urs Fluri

    Interaction

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 5

    Kundenberater findet Empfehlung

    mit Kaufwahrscheinlichkeit als

    Empfehlung in seinem

    Kundenberaterarbeitsplatz

    Embedded in Existing Processes

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 6

    SAP Business Intelligence

    Big Data

    Mobile

    Collaboration

    Cloud

    Agile

    Visualization

    Advanced

    Analytics

    Enterprise

    Business Intelligence

  • 7

    Advanced Analytics Big Data

    Cloud

    Agile

    Visualization

    Advanced

    Analytics

    Enterprise

    Business Intelligence

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 8

  • Hands-On

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 11

    Data Access

    Whats so special about Automated Analytics?Enable Non-Statisticians to create powerful models

    Access to both data and

    metadata (name of

    columns, storage, indices

    and more)

    Connectivity to major

    database platforms

    Access to major

    proprietary file formats

    (SAS, SPSS, Excel, etc.)

    Create 1000s of derived

    attributes

    Define metadata once

    Select time-stamped

    population

    Builds analytic dataset

    automatically

    Fully automated modeling

    process

    Regression

    Classification

    Segmentation

    Time series forecasting

    Association rules

    Identify key variables

    Executive and operational

    reports

    One-click deployment of

    scores into production

    In-database scoring (SQL)

    Interface with business

    apps via scoring equations

    in

    Java

    PMML

    SAS

    Refresh analytic data sets

    and models automatically

    Deploy scores to

    production

    Alert on data and model

    deviations

    Automated process

    targetted for analytical

    users.

    Input data is automatically

    pre-processed.

    No need to worry about

    outliers or missing data.

    The best model is

    automatically chosen.

    Analytical Data Sets

    with Clicks not Code

    Models in Days

    not MonthsPut Scores into Action

    Keep Model at Peak

    Performance

    No Data Scientist

    Required

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 12

    Advanced Visualization

    Whats so special about Expert Analytics?Customisable Workbench for Specific Requirements

    Direct access to Advanced

    Visualizations

    Superset solution includes

    SAP Lumira library

    Stunning visualizations

    Drag & drop data

    selection, preparation,

    processing

    Easy sharing/

    collaboration of findings

    Built for business analysts

    English

    German

    Spanish

    Portuguese

    French

    Japanese

    Italian

    Automatic Data

    Preparation

    Classification

    Regression

    Anomaly Detection

    Attribute Importance

    Association Rules

    Clustering

    Feature extraction

    Native installer included

    ~12 R algorithms included

    3,500+ R Model library

    and growing

    Custom R, JAVA, etc.

    Native integration with

    SAP HANA

    Leverage existing BOBJ

    universes

    Publish actionable results

    to mobile & BI clients

    Ease of UseMulti Language

    Support

    Rich Pre-Built

    Modelling Functionality

    R Data Mining

    Language Support

    SAP HANA

    Platform Integration

    Automatic Data

    Preparation

    Classification

    Regression

    Anomaly Detection

    Attribute Importance

    Association Rules

    Clustering

    Feature extraction

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 13

    Extendable Workbench Provide R Functionality as Graphical Icon

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 14

    Component Created

    by R Expert

    Leveraged by End User

    R - Integration

  • 2015 SAP SE or an SAP affiliate company. All rights reserved. 15

    More Than 4000 Advanced Analytics Customers

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