Business Analytics Overview

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ACHIEVE REMARKABLE RESULTS



RUN

RUN

RUNBOLDER

Business Analytics at SAP

SMARTER

Vision

Strategic Direction for 2011

Building Momentum NOW

Analytics at Work

Redefining Business Analytics

The Game Changers

BETTER


The Economy Is Predicated on Innovation

IN-MEMORY

Social Media

MOBILE ACCESS

CLOUD ACCESS

The U.S. economy is predicated on Innovation. It has always been the life blood of this country.”

Wall Street Journal

“


Primary Research Blind Study Consisting of 100 Role-Specific Interviews

Access to all relevant information, no matter where it exists

Transparency is critical across lines of business

360° risk-aware, flexible and inter-departmental planning solution

Deeper and function-specific analytics

Performance monitoring a key element of process improvement

Munich / BerlinNew Delhi

Chicago / New York


“

”

The ASKs

Forecastingand capacity allocation

Process optimization to

reduce cost

Push button

Understandsocial media data Improve

customer satisfaction

24/7 protection

Constant monitoring

Unifiedplanning for

our subsidiaries

Pattern recognition

Manage various

compliancemandates

Everything needs to be

Real Real Time

Collaborate SMS alerts

Predict competitive moves


BUSINESS INTELLIGENCE

RIS

K

MA

NA

GE

ME

NT PROFITABLITY

DA

TA W

AR

EH

OU

SE LOB & INDUSTRY

BUSINESS ANALYTICS S

TR

AT

EG

Y

LOB ANALYTIC APPLICATIONS PERFORMANCE

MANAGEMENT

PREDICTIVE

ADVANCED ANALYTICS

BUSINESS ANALYTICS

INFORMATION MANAGEMENT COMPLIANCE MONITORING


SENTIMENTANALYSIS

What are they talking about?

How Do They Feel?

© 2010 SAP AG. All rights reserved. / Page 8© SAP AG 2010. All rights reserved. / Page 8© 2010 SAP AG. All rights reserved. / Page 8


Where Is Business Analytics Headed for SAP?

IT-CENTRICTOOLS

DATAEXPLOSION

ONE WAY

MY INTELLIGENT LENS that recommends,guides, and acts

BUSINESS-CENTRIC WORKPLACE

purpose-built to anticipate, perform, act

“MY WAY”with your team, network,

marketplace


MY WORK

MY MARKETPLACE

MY NETWORK


Business AnalyticsMost Complete Offering to Deliver Vision

Enterprise Portals

MS Office

On Demand Services

Browsers

Mobile

Other Application/ Data Sources

SAPServices and Best Practices

Industry & LOB Analytical Applications

Performance Management

Risk and Compliance Management

Business Intelligence

Data Foundation

Industry & LOB Analytic Applications




Enterprise Information Management

Data Sources/Warehouses Analytic Capabilities Workplace Access

Social Media Content

Unstructured Content

OLAP Servers, DATA Warehouses & Marts

© 2010 SAP AG. All rights reserved. / Page 12© SAP AG 2010. All rights reserved. / Page 12

PEOPLE INNOVATION EXPERTISE ECOSYSTEM

Our Strategy


© 2010 SAP AG. All rights reserved. / Page 13© SAP AG 2010. All rights reserved. / Page 13

People



InnovationThe Foundation for Remarkable Results

CLOUD/ON DEMAND

IN-MEMORY S

OC

IAL

MOBILITY


REAL TIME

HANA

SAP ERP

REAL-TIMEIn-Memory Computing

Event Insight

REAL TIME


WHAT IF YOU COULDdrastically reduce costs by having real-time price information from different vendors included in the creation of a purchase order?

answer within split seconds where medications of a bad batch are stored in a heterogeneous supply chain?

simulate the effects, during a meeting, of short campaigns in active pharmaceutical ingredients’ (APIs) production on overall supply chain costs?

The Power of In-Memory Computing



154,000customers

SAP HANA in Action at a CPG Company

1.8M 1,00070,000rows of data

B2B customers

collection notices 13 seconds

77 minutes

Standard System In-Memory System

356xfaster


Strategic Workforce Planning For In MemoryAlign Workforce to Business Goals…

Strategic Workforce Planning is the business process for ensuring that an organization has suitable access to talent to achieve future business success

Strategic Workforce Planning includes the set of processes, people and tools to ensure that organizations always have:

the right people

with the right skills

in the right job

at the right moment

in the right quantity

in the right place

at the right price

to execute the business strategy


THE 1st SAP HANA APPLICATIONStrategic Workforce Planning

Version for in-memory computing


In-memory Computing Platform

How It Works

Why HANA?

Huge amounts of data

Complex, interdependent calculations

Dynamic and real-time

Strategic Workforce Planning

HTML ClientHTML Client MS OfficeAdd-in

MS OfficeAdd-inNew Applications & New Exeriences

Semantics, Models, …

SAP In-memory Computing Engine

Business Function Library


INDUSTRY & LOBExpertise: SAP BusinessObjects Analytic Applications, Embedded Analytics


Enterprise Portals

MS Office

On Demand Services

Browsers

Mobile

Other Application/ Data Sources

SAP

Data Sources/Warehouses Analytic Capabilities Workplace Access

Social Media Content

Unstructured Content

OLAP Servers, DATA Warehouses & Marts

Industry and Line of BusinessAnalytic and Embedded Applications*

*Planned through mid 2011

Services and Best Practices

Industry & LOB Analytical Applications




Data Foundation

Industry & LOB Analytic Applications




Enterprise Information Management

OPERATIONS Sales & Operations Planning Global Trade Services Supply Chain Performance Spend Performance Data Enrichment & Classification Manufacturing & Supply Chain AnalyticsFINANCE Strategy Management Profitability & Cost Mgt Planning, Budgeting & Forecasting Consolidations IFRS / XBRL Liquidity Planning, CapEx PlanningIT IT Budgeting & Financial Performance IT GRC IT Service LevelsHR & ASSETS Strategic Workforce Planning Asset Visibility & Analytics HR AnalyticsSALES & SERVICE Sales & Revenue Planning Interaction Center Customer Data Integration Customer Profitability CRM AnalyticsMARKETING Segment Manager Marketing Analytics Price Optimization

LINE OF BUSINESS*

Healthcare Quality Management Planning and Consolidation for Healthcare Staff Productivity Management for Healthcare Healthcare Practitioner Spend Anal& Reporting Customer Analysis and Retention for Telecom Trade Promotion Effectiveness Analysis On-Shelf Availability Insight Planning and Consolidation for Banking Enterprise Risk Reporting for Banking Enterprise Risk and Solvency Mgmt for Insurance Rapid Readiness Assessment for Defense Planning and Consolidation for Public Sector Planning for Public Sector (LATAM version) Sales Analysis for Retail IP Rights Analysis Upstream Operations Performance Analysis Reporting and Analytics for Private Equity City Management Analytics Program Mgr’s Cockpit Claim Optimization 2.0 Smart Grid Analytics Labor and Store Planning Commodity Analytics Profitability for Banking Research Visibility Planning for P&C Insurance Multi-Channel Analysis For Retail

INDUSTRY*


1+1=3SAP EcosystemTogether Delivering Remarkable Results

1,200+ Global Service and Technology Partners

800+ OEM Partners

7,000+ SAP Business Objects Partners

2 Million+ Community Subscribers

and 100,000+ Customers



BUSINESS ANALYTICS At

SAP EcoHub

Introducing….

http://ecohub.sdn.sap.com/irj/ecohub/analytics

http://ecohub.sdn.sap.com/irj/ecohub/analytics