Host Analytics Overview

Decisions© Host Analytics, Inc. 2010 Company Confidential

Slide 1

Introducing Host Analytics


Slide 2

Agenda

• Customer requirements• The evolution of financial applications• Host Analytics Overview• Host Analytics CPM suite demonstration• Q&A


Slide 3

Agenda

• Requirements• The evolution of financial applications• Host Analytics overview• Host Analytics CPM suite demonstration• Q&A


Slide 4

What We Are Hearing

• Need functional decisions to incorporate financial implications

• Strategic plan is not driven into operations

• Difficulty with scenario modeling

• Need for variance analysis, ad hoc reports and dashboards

• Reporting deficiencies, lack of out of the box finance support

• No version control, broken links, errors and long nights

BetterPerformance

Process Efficiency


Slide 5

Agenda

• Requirements• The evolution of financial applications• Host Analytics overview• The Host Analytics solution• Q&A


Slide 6

Successful CFO’s

The most successful CFOs will enable decision making not only through the delivery of timely and

accurate information in context….….but also with an appreciation of the type and level of decision risk associated with each alternative

scenario under consideration.

- Bill McNee, Founder & CEO, Saugatuck Technology, Inc.

Today’s CFOs must balance ”traditional responsibilities with the ability to provide analytical

truths and points of view that shape overall strategy.”

- Brad Richmond, SVP & CFO, Darden Restaurants, Inc.CFO Magazine, December 2010


Slide 7

Evolution of Financial Applications

Dashboards and variance reports

Financial Consolidation and

Iterations

Budgets, Aggregation and version control

1st generation


Slide 8



Iterations


Scenario Modeling


1st generation 2nd generation

Early Finance Applications


Slide 9


1st generation 2nd generation


Finance Applications 2.0


Slide 10




Iterations


Strategic Decisions

Scenario Modeling

Functional/ Operational

Decisions

Finance Applications 2.0

1st generation 2nd generation 3rd generation



Slide 11

5

Profit Improvements

Process Improvements




Iterations


Strategic Decisions

Scenario Modeling

Functional/ Operational

Decisions

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Dec

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1st generation 2nd generation 3rd generation

Finance Applications 2.0Early Finance

Applications


Slide 12

Agenda

• Requirements• The evolution of financial applications• Host Analytics overview• The Host Analytics CPM Suite

Demonstration• Q&A


Slide 13

Host Analytics at a Glance

• Integrated CPM Suite– Budgeting– Consolidations– Reporting– SEC Compliance

• SaaS Delivery Model– Low TCO Fast ROI

• World class support and services

Our CustomersOur Solution

http://www.aon.com/default.jsp

http://www.redroof.com/index.asp

http://mediacomcable.com/home.html

http://www.taro.com/


Slide 14

Executive Report Manager

Dashboards & Scorecards

ReportingExcel, Ad-hoc, Financial & Operational

Consolidation

Close Process External Reporting

Revenue Planning

Workforce

Planning

Capital Planning

Budgeting & Planning

Host Analytics CPM solution

ERP CRMExcelRDBMSData

WarehouseOther

Host Analytics Consolidator

Host Analytics BudgetHost Analytics Revenue Planning

Host Analytics Workforce Planning


Slide 15

Why Host Analytics

• SaaS offering• Advanced modeling• Predictable costs• Ease of use• Integrated solution


Slide 16

31%

52.7%

100%

Jeff KaplanTHINKstrategies

The SaaS Difference

of Host Analytics projects have been delivered on budget

of all projects cost 190% of the estimate

of all software projects are canceled before they are completed

• Host Analytics manages all install, updates &upgrades to infrastructure (hardware & software)

• Rapid access to new functionality• Redundancy in data centers• SAS 70 type II compliance• Predictable costs

– Rapid fixed bid implementation– Predictable price per user fees– All infrastructure costs accounted

for– No hidden costs

• Lower TCO: faster ROI


Slide 17

SaaS and Security

CFOs need to understand most security and access fears about web-based applications are not only out of date, but prevent them from realizing the sharing and innovation advantages web applications deliver.

Neil Chandler, Research Director at Gartner

SaaS CPM companies can not only keep data safer than it is in most corporate datacenters, but they also build on basic functionality with web-based improvements,

such as benchmark data, frequent updates supporting

legislation or other environmental changes, and

more flexible pricing options.

http://www.gartner.com/silentlocalechooser.jsp?locale=wcw


Slide 18

Advanced Modeling

• Effect of external drivers

• Opening new facilities

• New product introductions

• Eliminating products, plants and branches

• Outsourcing production

Top down…Strategic

Middle out…Management

Bottom up…Functional

Outputs

• Revenues

• Costs

• Projects

• Initiatives

• Capital

• Workforce

• Scenario

analysis

Types Inputs Centralized Database


Slide 19

Ease-of-use

User Front End• No scripting• Familiar interface/formulas

• Smart templates• Faster adoption & ROI

Central Database

• No version issues• Workflow control• Eliminates issues with Excel solutions

Reporting• Advanced drill down & analysis-Hierarchies, dimensions &transactions

• Integrated reporting


Slide 20

Integrated CPM Solution

Budgeting and Planning

Ad hoc reports with drill down

Financial books with

XBRL

Discretionary Initiatives

Presentation quality

graphics

Financial Consolidation


Slide 21

Summary - Lowest TCO & Highest ROI

• Enable decision making with a financial dimension to it

• Make the right decisions on tough problems

• Process efficiencies

• Increase adoption though ease of use

• No software and no hardware

• Truly owned by finance


Slide 22

Customers of All Sizes, All Industries

http://www.checkintocash.com/index.htm

http://www.mwhglobal.com/default.asp

http://www.seaisland.com/Content/837.htm

http://www.hcr-manorcare.com/

http://www.spacelabs.com/index.html

http://www.redroof.com/index.asp

http://www.lmcompanies.com/index.html

http://www.aon.com/default.jsp


Slide 23

• Looking to meet your colleagues?

• Have a question or need help?

• Interested in learning Best Practices in:– Finance– Product Use– Industry

• Social media, Web 2.0 technologies

Collaboration with On-Line Community


Slide 24

What can happen if you get this right…

Source Aberdeen Group 2010 --- No of Respondents 159


Slide 25

Market Presence


Slide 26

SaaS In the News

• “BPM is now available to any organization – using the Internet.. Accordingly, innumerable Software-as-a-service (SaaS) vendors have emerged, offering less expensive solutions that are relatively easy to buy and implement”Howard Dresner Industry Analyst, Business Performance Management

• “Business users in midsize and large organizations are becoming increasingly frustrated with the long deployment cycles, high costs, complicated upgrade processes and IT infrastructure demanded by traditional CPM applications.”

Neil Chandler, Gartner Group

• “Analysts claim that by 2010, 30% of new software will be delivered via an SAAS model. For many companies large and small, SAAS is the best way to roll out new technology”

Computerworld


Slide 27

Challenges Operational complexity Needed driver based scenario models Modeling flexibilitySolution Rolling forecasts Implemented driver based labor cost

models Location P&L’sResults Saved $150,000 in implementation Saved $50,000 in maintenance and support Saved $40,000 in annual finance overhead Implemented in 2 months

“The most important need was “what-if” modeling.Juggling 160 megabyte excel documents was not easy to do.

Budgeting and planning is not really our day job. Our day job is really making money for the company where we can. For us to get back to that, that is where it really shows the payoff.” Shawn Anderson, Manager of Financial Planning and Analysis

Red Roof Inn


Slide 28

Challenges Late and inconsistent excel data Long, long meetings Adjustments mid-year very hard Sales forecasting accuracySolution A single source of consistent data Budgeting now takes half the time What-if scenarios and ad-hoc reporting 12 month rolling forecastsResults Confidence in their data Meetings are dedicated to decision-making Self service reporting Finance understands the model behind the

numbers No involvement from in-house IT staff

“Before, we were lucky just to get the numbers. With Host Analytics we get the numbers and the whole story.”“Budget meetings are now about the business, not about the integrity of information.”

- Mark Cohen, Vice President of Finance and IT, Thule Vehicle Accessories North America

Thule


Slide 29

Challenges Abandoned aging tool with no GL integration No capability for timely updates during the year No rolling forecastsSolution Easy access to detailed accounting data Intuitive user interface Managers continually look 12 months ahead Data-driven what-if scenariosResults Able to explore all their possible options for growth Planners have confidence in their decision-making Decisions backed up by accurate timely data Accounting and Sales collaborate Relieved IT of support and maintenance

“Instead of having to rely on a gut feeling, we have real data. It is reassuring to see down to a dollar the impact that a decision would make”

- Kimberly JoyceController and director of finance, Bama

Bama Industries

http://www.bama.com/


Slide 30

Security & Compliance and the Private Cloud

• Facilities & Operations– SAS70 II Primary

Datacenter– SAS70 II Backup

Datacenter – Full N+1 redundancy on

all systems for maximum availability

– 24/7/365 onsite + on call teams

• Data Security– Hourly data backup– Stored backups 228-bit

encrypted for protection– Secure offsite backup for

continuity planning

• Technical Controls– Annual third-party

security review and audits– Managed intrusion

detection & prevention– Annual secure code

reviews– Quarterly vulnerability

scanning– Quarterly network

penetration testing


Slide 31

Support

• Our mission is to have 100% referencable customers by providing World class support and infrastructure

• Proactive monitoring• Actual results

Severity Definition Maximum Initial

Feedback time

Maximum resolution time

Service Hours

Critical Incident – High business impact; Large part of the Application Service inoperable; Multiple End Users affected.

1 hour 6 hours 24x7 for Premium 15x5 for

Standard Major Incident – Medium business impact; Loss

of efficiency in the business operation. 4 hours 24 hours 15x5

Minor Incident – Little business impact; Single End User or small number of End Users affected.

8 hours 48 hours 8x5

RFI Service Request – Request for information; Possible business impact; Information needed for normal operations.

2 days 1 week 8x5


Slide 32

Uptime & Performance and the Private Cloud

• Application Performance– Transaction time monitoring– Page build time– Budget template load time – Report query execution time– Active alerting for performance

incidents

• Support Performance Transparency– We will publish monthly reporting on– Number of support requests– Time to respond to support request– Time to resolve support request– Performance against SLA commitments– 99.5% application availability guarantee

• > 99.99% actual performance

If we fail to meet our SLA for any month we will make

available a refund equal to 100% of one months

subscription fee.

99.0%

99.2%

99.4%

99.6%

99.8%

100.0%

2006 2007 2008 2009


Slide 33

How can SaaS help?

Documents

Host Analytics Overview