Upload
karinamunoz
View
343
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Christina DavisKarina Munoz
Capstone 1
• Product Category– Trendy Maternity Apparel
• Brand Name– Bun in the Oven
• Benchmark Websites
Capstone 2
• Theme– Humor– Fun
• Relevance– Enjoyable journey for expectant
mothers
Capstone 3
• Target Customer–Married Women–Mid 20’s to Late 30’s– Household income:
$50,000 to $100,000
• Marketing Objectives– Social Media & E-mail
Capstone 3
• Trends– Celebrity Pregnancies– Bo-ho chic, maxi dresses– “Go Green”
Capstone 4
• Virtual Catalog Plan– “Must Haves”• Featured on Home Page
– Presentation• Fabric & Care Details
– Individual Product Detail Pages
Capstone 5
• Logo
• Vision Statement
Capstone 6
• Site Map
Capstone 7
• Layout– Home• 1 column fixed, centered, header
and footer template
–Merchandise• 2 column fixed, left sidebar,
header and footer template
Capstone 8
• Brand Image– Polka Dot, Header & Footer–Warm, Natural Colors– Round, Bubble Font
Capstone 9
• Special Event Information– Free Shipping• Opens new window with detailed
information
Capstone 10
• Virtual Catalog– 4 Main Categories• Sub-categories under all
Usability Test Results
• Clarity & Ease of Use– cute, functional layout, easy to
use• Navigation– fairly easy, good sense of product
• Usability Errors– formatting issues between sites– add website titles
• Suggestions– simpler font