How to leverage IBM Watsonfor personality analysis.

BUILDING A “SMART” CUSTOMER RESEARCH ENGINE

TODAY’S EXAMPLE

Customer research engine using IBM Watson

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BACKGROUND

THE PROBLEM

Customer research is incredibly important to the success of a business.

Yet, historically, it has been very resource intensive and time consuming — and open to human bias.

10xnation.com/buyer-persona

THE QUESTION

But if we could automate the finding and extracting of that critical information through computers, it

could provide invaluable insight for our businesses.

Quickly, deeply and free of human bias.

THE SOLUTION

An intelligent text analysis service that automatically analyzes content streams and identifies topics that interest the author — and then extracts personality

traits from the content.

COMPONENTS

IBM WATSON

PRICING

Free tier● First 100 API calls per month (3 personality models: Big 5, Values & Needs)

Tier 2: < 100,000 API calls● $0.02 / call

Tier 3: 100,001 - 250,000 API calls● $0.01 / call

Tier 4: > 250,000 API calls● $0.005 / call

WHAT IT DOES

Classifier

HOW IT WORKS

TwitterAPI Application

Sentiment and topic analysis

Watson Personality Insights

USE YOUR POWER FOR GOOD

“With great power comes great responsibility.”

~Voltaire

THE GUIDE

STEP BY STEP GUIDE

10xnation.com/customer-insights-ibm-watson

CREATE THE APPLICATION

CREATE THE CLASSIFIER

CREATE THE TWITTER APP

FIRE IT UP

PULLING IN EVEN MORE DATA

More data,(more features,)

higher confidence.Watson

Social Media

Blog Posts

IoT Devices

Mobile Apps

Public Record

APPLICATIONS

Map personalities to the clothing designers and

other products that directly suit traits.

PRODUCT MATCHING

http://roztayger.com/match

CUSTOMER CARE

Give a kiosk or smart attendant your

Twitter handle and it makes personalized recommendations and offers targeted solutions based on your personality.

theverge.com/2016/3/9/11180418/hilton-ibm-connie-robot-watson-hotel-conciergeyoutube.com/watch?v=ghbS-aTYw14

CUSTOMER ACQUISITION

● Find your market’s influencers● Find the personality traits of

your ideal customer● Learn what time of day (and

days) your customers are most active

HIRING

Analyze resumes for the ideal personality traits needed for your

open positions.

ENDLESS USES

Can be applied for nearly any business need:

● Make more insightful decisions● Make more effective use of limited resources

CLOSING

WHAT ARE YOUR THOUGHTS?

Building a smart customer research platform— and its uses.

UNLEASH YOUR BUSINESSEMBRACE EXPONENTIAL

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