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Smart Grid with a Customer Focus:OG&E Smart Study TOGEther
Mike Farrell Director of Customer Programs, OG&E
The Customer Focused Smart Grid Vision…
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Demand Response Pilot Goals(June 1, 2010 – October 1, 2010)
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Positive Energy Smart Study TOGEtherTM: Guiding Principles
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Smart Study TOGEther Rates
Norman, OK Residential - TOU Tariff
Pri
ce
Time of Day
$0.46
$0.042
12:00 a.m. 3:00 a.m. 6:00 a.m. 9:00 a.m. 2:00 p.m. 7:00 p.m. 12:00 a.m.
Customer Demand
Line
Critical Peak Price $0.046
$0.23 On Peak Price $0.23
Norman, OK General Service - TOU Tariff
Pri
ce
Time of Day
$0.60
$0.047
12:00 a.m. 3:00 a.m. 6:00 a.m. 9:00 a.m. 2:00 p.m. 7:00 p.m. 12:00 a.m.
Customer Demand
Line
Critical Peak Price $0.060
$0.30 On Peak Price $0.30
VP
PT
OU
Residential General Service
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Giving Customers the Tools They Need…
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DR Study Equipment Matrix
Technology Standard Residential
R-VPP R-TOU CPP
Standard Commercial
C-VPP C-TOU CPP
Web Portal 200 200 66 66
IHD 200 200 66 66
PCT 200 200 66 66
Web Portal, IHD & PCT
200 200 66 66
Control 400 132
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OG&E Customer ReactionCustomer’s reactions to OG&E’s program has been overwhelmingly positive. During focus group sessions, almost all potential customers ended sessions eager to sign up for the program because of the potential benefits.
One telling story is that the camera man, who was filming the focus group sessions, asked, “Where do I sign up?!”
As of January 18th, 2010, 1,112 customers have filled out a pre-enrollment form.
Smart Grid embraces the “Three A’s”. Awareness which promotes Attention which may prompt Action.
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Gary MurphyDirector, The Structure Group, AMI & Smart Grid [email protected]
Mike Farrell Director of Customer Programs, OG&[email protected] 405-553-3829
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