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Social Media We are now BRANDO SOCIAL. We can be found here http://brandosocial.com/
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Apr 10, 2023 1
P2PR (Peer-2-Peer Relations)
Adapting PR to the Networked World
Apr 10, 2023 2
Traditional PR Social Media
Broadcast
CampaignActivity
Conversational
OngoingActivity
For now Broadcast still works to some degree but we aim to turn 80% of your Online PR activity into P2PR (Peer-2-Peer Relations) that works with social media
Apr 10, 2023 3
1st Step
SMO (Social Media Optimization) of your current activity
Get savvy (Workshops) Join in & start using social media Amplify your campaign activity Start listening ‘Online Brand
Audits’
Apr 10, 2023 4
2nd Step
Make ‘social currency’: stuff of real value that users can share with their communities
The first social currency should be your information, then get creative
After you’ve listened and done the Audit, ‘outreach’ to the ‘influencers’ within your target communities
Apr 10, 2023 5
Ongoing
All campaigns should be informed, supported and validated by the use of social media
The conversation started with the consumer through social media needs to be continued
As your network of influence grows more of your activity should be focused on being channelled through ‘advocates’
Apr 10, 2023 6
SMO / Listening (Foundations)
Social Currencies Outreach
Traditional PR‘Shouting’
P2PR ‘You no longer have to shout the next time you have something to say because they are already listening’
Community Management / Engagement
Super AdvocatesSocial Utilities
Apr 10, 2023 7
Service Listing
Apr 10, 2023 8
P2PR, ‘Quick Win’ Services PLANNING
We put social media at the heart of your planning process to inform strategy, amplify campaigns and measure effectiveness
ONLINE PR AUDIT
We provide various levels of auditing to see how, by who and where communities are discussing your brand and products
REPUTATION MANAGEMENT
We provide reactive and proactive response consultancy
SOCIAL MEDIA PRESS RELEASE
We ensure your campaign is communicated effectively across social media
SOCIAL MEDIA PRESS CENTER
We ensure your campaign is communicated effectively across social media
Apr 10, 2023 9
P2PR, Community Services
Consumer Segment Engagement
We plan outreach to engage segmented groups of people wherever they may be across multiple communities
Specific Community Engagement
If engaging a specific community is your objective we will advise on the best approach to take for them
Community Hosting
We equip the latent community around your brand or product with the tools to bring them together
Apr 10, 2023 10
P2PR, Campaign Services
Micro-sitesPurpose built point-of-focus to host community toolkits to build and share with
WidgetsPortable, personalized way to leverage off engaged users networks
Branded ChannelExtension of brand within any social media channel inc. Bebo, Facebook, Myspace
Content ProductionVideo scripting & production for viral videos, branded content to populate micro-sites or branded channels and Info-graphics
Online CompetitionsWe can create, promote and manage online competitions
