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Branding vs. Advertising
What is a website branding?
Brand is more than just a logo and a tagline. Customers need to know where they are and whether they can trust that place to provide
something important and unique.
What is website advertising?
Website advertising is using (selling) your websites space to advertise to advertise outsite
services and products and generate some revenue from that.
Where's the brand here?
Too much elements
competing for attention
The website itself should promote
events
That is its primary purpose
If events are not emphesized enough
we should find a solution to
emphesize them.
Solution examples
Facts about banners● Users are irritated by banners and tend to
ignore everything that looks like a banner● They hurt websites brand if used too much● Should be used in a very limited quantity● If possible banners should be in some context
with content
Banner blindness
What does this site try to sell to
me?
Doubled promotion
Banners shouldn't be used to
promote events!
What is above the scroll
“Above the scroll” is area of the website that is seen without scrolling.
Important stuff should always be Above the scroll.
Common user resolutions
1024×768 ~ 29%1280×1024 ~ 27%1280×800 ~ 18%
Statistics for OEticket.com
1024×768
1280×1024
1280×800
Top banner should be removed
That's better!
Top banner is usability mistake! We should completely remove it.
Performance page at 1024×768 (most common res.)
It gives sense that there's nothing below the button.
There should only be one or two banners shown on each page at a time
Banners are a distraction and should be used carefully so they don't interfere with the purpose of page where they are shown.