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River Ridge High School
Agenda
• Introduction to ThurstonTalk– Business Model– Branding vs Advertising– Integrated Branding Platform
• Project Timeline• Questions
Why are we doing this?
• Why did we decide to partner on this project?• What can you expect to gain?• How will this help you in the future?
ThurstonTalk’s Business Model
• Defining a new industry• Creating positive stories• Building unique advertising packages• Following through on our commitments• Avoiding controversy• Working with everyone
Branding vs Advertising
• What does ThurstonTalk sell?– Branding vs advertising
• How do we differentiate from other advertising options?
What factors impact traffic?
• Season• Time of day• Community events• Weather• Fewer daylight hours• School breaks• Recognized holidays• State legislative session• Storms and power outages• Day of the week• Seasonal events/holidays• Meal time• Major sporting event
1/1/2013
What makes a good TT article?
• Hyper local content tied directly back to Olympia, DuPont, Elma, and Shelton
• Unique story or a different angle• Seasonal or timely stories• Inclusion of high quality photos that quickly
describe the content• Social media following or activity
Submitting Story Ideas
• Submit 3-4 story ideas by September 27.• Include a brief description on why you think
the idea would make a good story.
• Be ambitious!
Project Timeline
September 27 – Students pitch ideas.October 4 – TT assigns stories.October 18 – Students first drafts due.November 1 – TT provides comments.November 15 – Students second drafts due.November 27 – TT provides comments.December 13 – Final drafts due.December/January – TT publishes stories.
River Ridge High School