In 60 seconds...

I’m going to take it for granted that you...

Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food

So how can we add some extra magic?

Lets make some social media magic

Social media amplification

Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming

Amplification is more than just making lots of noise

7 good reasons why amplification is a good idea

Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI

Applications

Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation

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Make it as easy as possible to interact

Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content

Creating an event specific website

An event website allows you to pull together all social channels

Event specific Twitter profile

By using #brandmax the organiser & delegates can track relevant content

YouTube channel almost live uploads

Upload video content to a carefully branded channel ‘almost live’

Flickr live posting

Flickr photography captures & broadcasts atmosphere & interaction live

Live video blogging

Voxpops filmed on Flip cameras create instant compelling content

Live audio blogging

Audio blogging creates instant audio content which can be easily shared

Live streaming

Ustream broadcasts your event anywhere in the world as it happens

Live streaming

Ustream broadcasts your event anywhere in the world as it happens

Sharing presentation content

Slideshare is a brilliant way of sharing presentation content post-event

Live social media display

Interactive screens powerfully display aggregated social content

Live social media display

Interactive screens powerfully display aggregated social content

Example: Gatorade Social Media Mission Control

PepsiCo listens to customers and responds in real time

Other examples

Social media can be measured

PeerIndex measures authority, activity & audience

Social media can be measured

Klout powerfully tracks amplification probability & true reach

Social media can be measured

Twitalyzer offers dozens of ways to visualise your social media efforts

Case study: Smirnoff presents Sensation

Mission: Use RFID technology to connect the event with the online world

Case study: Smirnoff presents Sensation

An automatic check-in was posted to Facebook when guests arrived

Case study: Smirnoff presents Sensation

Roaming brand ambassadors had tablets with integrated cameras

Case study: Smirnoff presents Sensation

Guests could choose from a selection of pre-designed ‘wall posts’

Case study: Volkswagen: Twitter zoom campaign

Real world outdoor GPS-enabled treasure hunt

Case study: Volkswagen: Twitter zoom campaign

Mashup of Twitter, Google maps and real world prize locations

http://bit.ly/twitzoom