12
What … When … Who … is Social Media and what does being involved mean? is and should be involved in Social Media? should you get involved with Social Media? Why… How… should you get involved in Social Media? do you get involved with Social Media? Summary

Blogs and Social Media Optimization

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Blogs and Social Media Optimization

What …

When …

Who …

is Social Media and what does being involved

mean?

is and should be involved in Social Media?

should you get involved with

Social Media?

Why…

How…should you get

involved in Social Media?

do you get involved with

Social Media?

Summary

Page 2: Blogs and Social Media Optimization

Social Media SEO

Increased traffic to Site/BlogBlog

What is social media involvement?What is social media involvement?

Page 3: Blogs and Social Media Optimization

What benefits does Wordpress offer for Social Media involvement and SEO?

What are Twitter’s involvement benefits and what’s its impact on SEO?

What are the benefits of involvement with LinkedIn and what does it affect in terms of SEO?

What are the benefits of Facebook involvement and what aspects of SEO does it affect?Website

Direct

Traffic

GenerateSEO

Network

What is social media involvement?What is social media involvement?

Page 4: Blogs and Social Media Optimization

IBM

Overall belief is that leveraging your employees to write about what they love conveys corporate devotion to industry.

FORD

Underlying principle is that transparency in the process and access to constant information can help stop a negative story from going viral.

PENTAGON

They have the biggest internal audience of any organization in the world and are using various new media channels to communicate with the public, potential recruits and its 2.6 million military servicemen and women around the world

ClickMovie Clip

Who is already involved?Who is already involved?

Page 5: Blogs and Social Media Optimization

Anyone who is:

Searching for employment Building, Growing and Maintaining a network Promoting a personal or company brand Searching for ways to improve SEO Sharing information Starting a company Looking for a new way to connect with like-

minded people and grow their network should be involved with social media.

Social media can be for anyone if you are looking in the right places.

Who needs to get involved?Who needs to get involved?

Page 6: Blogs and Social Media Optimization

Wordpress = Content Management System (CMS)

Allows you to interact with an interface that is similar to Microsoft Word and be able to update content on your blog/site on area you would like.

Why Wordpress and CMS?Why Wordpress and CMS?

Page 7: Blogs and Social Media Optimization

Why should I use the ‘Big 3’?Why should I use the ‘Big 3’?

Page 8: Blogs and Social Media Optimization

Research

Listen

Report

Current Buzz

Relevant Sites

Google Analytics

Using Metric Tools

Define where, how, what to discuss and to what level you would like to be involved .

How do I get involved?How do I get involved?

Page 9: Blogs and Social Media Optimization

Strategic Visibility

Research

Relevance

Participate

AnalysisDevelop Presence Rapid ResponseConversation Action

1 32 4 5

C

B

A

Show your community that you are involved and committed to them and meeting their needs with your brands. Humanize Brand

and Define User Experience

EmpathyPurpose

Community

How do I get involved?How do I get involved?

Page 10: Blogs and Social Media Optimization

Organizational Adaptation and Transformation

Redefining ROI

An understanding of the volume, locations and nature of online interaction, the true impact of our digital footprint and its relationship to the bottom line of any business becomes easier to assess when it is a relationship between goal or objective set against the result.

Instance

Investors

Stakeholders

Consumers

Innovators

Partners

Peers

Experts

Tastemakers

Product

Service

Marketing

Interactive

Public Relations

Finance

Human Resources

E-Suite

The Board

Listening Agent

How do I get involved?How do I get involved?

Page 11: Blogs and Social Media Optimization

New sites are created every day, getting involved is imperative to staying abreast of the growing resources for information and opportunities for growth and promotion.

Trend of continued growth with no sign of relapse or relent, translating into adapt and evolve with the times or get left behind.

Reserve names today both to manage presence and for future involvements

We are able to help you with finding names and branding your profiles to develop a unique and powerful online presence for you and your company.

When should I get involved?When should I get involved?

Page 12: Blogs and Social Media Optimization

SummarySummary

We become social architects, and build the roads necessary to lead customers to a rich and rewarding network, full of valuable information and connections.