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Slides from a presentation I gave at Ark Group's Enterprise 2.0 conference in 2008. The presentation detailed the work we'd done with internal communities and blogging on the intranet
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Social Media:
People, blogs and communities
Richard Hare 3rd April 2008
British American Tobacco at a glance
World’s most international tobacco groupBusiness in 180 countries, over 300 brandsGlobal market share approx.16% Market leadership in more than 50 countries
Over 90,000 employees Most recent performance
£23.9 bn gross turnover £ 2.4 bn profit from operations £15.4 bn tax contribution
PICTURE 4
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Your Voice
Category 2: Open Minded
13. A 10 39
B 4 * 10 43 *
C 2 * 14 * 37 *
17. A 13 33
B 2 * 13 34 *
C -8 * 13 25 *
31a. A 13 23
B 3 * 13 25 *
C -2 * 15 * 19 *
33. A 7 18
B 1 * 7 19 *
C 1 * 10 * 16 *
(N) indicates 'Disagreeing' is the Favourable Response * indicates a statistically significant difference
Legend
British American TobaccoBAT OVERALL 2006 (38719) vs. 2 BENCHMARKS
Total Favourable
A. BAT OVERALL 2006 (38719)B. BAT OVERALL 2005 (35428)
Total Unfavour-
able
This company has established a climate where: People can challenge our traditional ways of doing things
Differing opinions are openly discussed in reaching decisions in my work team.
?Diff
C. ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (149193)
It is safe to say what you think in this company.
Little effort is made to get the opinions and thinking of employees in this company. (N)
0 25 50 75 100
51
47
49
65
62
66
54
52
63
75
74
74
“Put People First”
Ten years of Communities of Practice
Ten Years, Five Platforms
Change Managers
CommunityBuilder - a how to guide
Be opportunistic
Some groups will just do it…
CommunitySpace 2005 - 2008
“Blogging by accident”
2004: “I want to try blogging”
Tom
(Change and Communications Manager, Global Operations and I.T.)
SiteBuilder to BlogCentral
Guidelines set expectations
Creating a blog is simple
Posting to your blog is simple
Going Live
Some Blogs
BlogCentral: the first 18 months
425,512 pages viewed99,445 visits2873 comments1864 posts158 blogs created57 “active” blogs (1 post or more)
(Mid-August 2006 – February 2008)
Usage
BlogCentral Visitors: Monthly
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Unique Visitors New Visitors Repeat Visitors Repeat Rate (%)
Top Ten Blogs for 2007
Blog ViewsPercent Views Visits
Percent Visits
GSD InC 34407 14.8% 11918 22.3%
The Knowledge 14331 6.2% 5143 9.6%
Loose Change 10435 4.5% 3170 5.9%
Mixks world 8849 3.8% 5182 9.7%
A catalogue of mistakes 8397 3.6% 5089 9.5%
Blogs from the Garden of Innovation 7693 3.3% 3265 6.1%
BATSA IT Blog 7297 3.1% 4725 8.8%
Modernising BAT 6333 2.7% 2888 5.4%
Leadership In Action 5718 2.5% 1770 3.3%
GSD Blogcast 4091 1.8% 1835 3.4%
Top Ten Posts for 2007
Title Views
The internet email, Facebook and YouTube debate - what happened next by Simon H 2991
Queuing Theory by Simon C 2007
Why BAT must allow us to access internet email, Facebook and YouTube from our PCs by Simon H 1939
Lost by Simon C 1624
Communities around brands.... by Svetlana O 1402
The cruellest cut of them all? by Michael G 1283
Hard Fall by Tom R 703
Left Brain or Right Brain ? by Yap W A 568
Turning Into My Dad by Simon C 549
Coaching Jimmi 6: how you benefit by Richard Hare 539
Blogging Summary
A visionary – Tom kept pushing us A tool – not a central initiative Guidelines – let writers know what is expected Usability – simplify to remove barriers Encourage your writers Prototype – get feedback Become a user yourself
Questions / discussion
E-mail: [email protected]@flareconsulting.com
Phone: 07747 708119
Web: http://www.richardhare.com
