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Always indulge in permission-based marketing
Marketing without permission can result in being sued or black-listed by internet service provider for spamming
Don’t rely too much on purchased lists, as the relevance is often ignored in such cases
Your e-mail marketing campaigns reflect your brand.
Make sure you project your brand as a highly professional and responsible one.
Some ways to do this are—◦ Sending relevant messages only◦ Including your business’s postal address to the
e-mail◦ Provide them an easy way to opt-out or
unsubscribe from your mailing list
Remind your receivers why they are getting e-mails from you, as often people sign-up and forget, only to mark the business as a spammer later
Make sure the ‘From’ field contains the name of a person or business known to the recipient
The subject of an e-mail is often the deciding factor as to whether it’ll be read or not
Keep your subject line short but maintain clarity in meaning
Test your e-mail with various spam filter mechanisms before sending the actual campaign out
Avoid the following whenever possible—◦ Over punctuation◦ Capitalization, especially of the subject line◦ Using words such as ‘Click here’ or ‘Free’ too
much and too often
Be consistent in your e-mail marketing and other e-mail communication in terms of the frequency of communication as well as branding and design
This will help you gain recognition as a brand Add value to your recipients. For example,
instead for marketing your product/service all the time, send them a free-trial or a free whitepaper
Personalize your marketing communication Studies show that personalized e-mail
marketing always scores over generic, mass e-mail marketing
Do your Homework
Before sending an e-mail campaign, be sure to—
◦ Clearly identify your target market◦ Segment your target market so that you can
personalize your interaction with them◦ Scrub the existing subscriber’s list to make sure
that the contact information you have is updated and valid
◦ Review the content of your e-mail campaign critically and make the necessary changes
Analyze the e-mail campaign◦ Track the results of your e-mail campaign◦ Study the key metrics such as click-through and
open rates Go a step further and track your
website/landing page traffic sources that’s connected to your e-mail campaign, so that you can measure the effectiveness of the campaign objectively
Set-up trigger based e-mails so that you can effectively follow up on respondents◦ Trigger can be time or activity based
Profile inactive or unresponsive recipients◦ Look for alternative means of communication◦ Change the message to see it appeals ◦ If none of these work, then probably you should
remove them from you mailing list
Are you looking for an effective way to market your listing? We can help.
Now promote your listings in a way that makes an impact!
Create Interactive Presentations, Stand-Alone Web Pages, Virtual Tours, Flyers or a YouTube Video—and share them on major social networking sites such as Facebook, Twitter, LinkedIn. You can also automatically distribute your listings on Craiglist, Oodle, Vast and more!
Creating low-cost, high-impact marketing materials has never been this easy…or this fast!
NEWPLANS2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | USA
Ph: 1-412-567-0010 x 217 | Fax: 1-412-202-4922Email: [email protected]
Web: www.newplans.com