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Keep up to date with what’s happening in the world. It’s easy. It’s fun. It’s social. Presentation by Carlose Lopez
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B E C O Product Presenta1on
www.carloselopez.com
Keep up to date with what’s happening in the world. It’s easy. It’s fun. It’s social.
Carlose Lopez
• Working with clients defining, planning and execu?ng marke?ng & digital strategies
• Vast experience in marke?ng, digital transforma?on & change management
Carlose Lopez www.carloselopez.com
PRISA Group
• World’s leading Spanish and Portuguese language business group in the fields of educa?on, informa?on and entertainment
• 22 countries, reaches 50M+ users • 250+ web sites, visited by 36M+ UMV
Carlose Lopez www.carloselopez.com
Carlose Lopez www.carloselopez.com
PRISA Group: Strategic Objec1ves
Media companies have great challenges to face, they have to embrace digital change in order to compete. • Audience growth and user engagement • Digital revenue growth • Digital mul?-‐device content
Carlose Lopez www.carloselopez.com
PRISA Group: Press Business Unit
• Vast source of well segmented and defined content
• Strong market presence in Spain, Portugal and LATAM
Carlose Lopez www.carloselopez.com
B E C O Social Reader Keep up to date with what’s happening in the world.
It’s easy. It’s fun. It’s social.
Carlose Lopez www.carloselopez.com
B E C O Social Reader
• B E C O is a personalised news service that sits on Facebook and delivers the latest informa?on on reader interests from PRISA and partner sites
• B E C O learns from user engagement, what s/he clicks on, comments, shares, topics s/he likes and sources s/he values
Carlose Lopez www.carloselopez.com
B E C O How it works
Carlose Lopez www.carloselopez.com
B E C O Product Features
• Read stories will be instantly shared with friends • Search box (channels, topics, sources) • Homepage is updated based on reader ac?vity and what's happening in the world
• User’s seZngs page • Available on Facebook, iPhone, iPad, Android, Windows phone and email
Carlose Lopez www.carloselopez.com
B E C O Product Wireframes
Carlose Lopez www.carloselopez.com
B E C O Product Wireframes
Carlose Lopez www.carloselopez.com
B E C O Product Wireframes
Carlose Lopez www.carloselopez.com
B E C O Product Wireframes
Carlose Lopez www.carloselopez.com
B E C O Social reader
• B E C O allows PRISA and its partners to share its content on Facebook; reach and engage with a larger socially powered audience
• B E C O increases traffic to PRISA and partners, having a direct impact in adver1sing space revenue
• B E C O is accessible on mul1ple devices
Carlose Lopez www.carloselopez.com
B E C O Business Model
• B E C O uses space within the app to adver?se, it doesn’t violate Facebook’s policy
• B E C O aggregates digital content to Facebook
• B E C O helps readers to converse, to create content, increases loyalty
• B E C O allows to grow the fan base
Carlose Lopez www.carloselopez.com
B E C O Business Model
• B E C O = larger audience • B E C O = more traffic • B E C O = more brand engagement / loyalty • B E C O = more aggregated content • B E C O = more User Generated Content (UGC) • B E C O = more adver?sers • B E C O = more sponsors • B E C O = more audience insight / real ?me data
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• Facebook is where the audience is
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• Growing smartphone penetra?on
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• News consump?on has a poten?al growth
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• Non-‐computer sources of traffic
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• News are being accessed using mobile devices
Carlose Lopez www.carloselopez.com
B E C O Business Opportunity
• Social media is used as a source for news
Carlose Lopez www.carloselopez.com
Ideas about strategy, digital, marke?ng, branding, communica?on and e-‐commerce
Carlose Lopez www.carloselopez.com