BY:

ALILEA N. FITZGERALD

LET’S GET CON_NECTED

From ages 13-64

• Here in my chart you

can see that from the

ages 13-64 the total

users is 146,267,580.

• The females use social

media the most with an

total of 79,598,380.

• The highest males users

between the ages 18-25

with the total of

23,004,960.

Friends Reunited remembered as the

first online social network, was founded

in Great Britain to relocate past school

pals.

In 1995 there was a Newsweek article:

The Internet? (Curtis, 2011). This was

the new hype of the year. The web

already had one million social sites in

the year of 1997.

HISTORY

The components of social media

include the Internet (Pc World

Communications 2012). The internet In

this day and age is a collection of

computer networks cooperating with

each other to exchange data.

Efficiency

Reputation

Differentiation

Risk Reduction

Client Retention

Network Growth

Immediate

Revenue

Perception Shifting

Brand Association

Long Term Revenue

Environmental

Impact

Economic

Development

Opportunity

Creation

Building Trust

Innovation

Social media is used in society for

branding, networking, relationship,

trust building, and customer relations.

Branding is used in social media for a

personality, and it’s the job of

marketers to share that personality

through advertising, packaging, public

relations, customer service and, ideally,

every conceivable consumer touch point

available to them. Networking is used in

social media for the oldest form of

marketing (Johnson, 2012), but word of

mouth has taken on new meaning in

today's socially connected world, always

on the marketplace. Engaging in a

structured recommendation marketing

program offers marketers a fertile

ground to form key insights about your

brand and its connections with their

customers.

The impact on social media is anonymous

and hate; this is particularly evident on

Facebook, YouTube, and world star hip-

hop. For example when there is an

altercation and someone video records it

they can upload it to the internet and

everyone in the world can see it.Another

proven impact of social media is distraction

from your dreams and ambitions (Jordi,

2011). For example say that you’re

addicted to social media and you spend

most of your time on Facebook, twitter,

YouTube, world star hip-hop will not have

time for your dreams or family or what’s

important to you.

Social media research is a great addition

to the toolkit, but at the moment it

can’t: Read the whole internet. In 2010

the new scientist estimated that Google

sees only one in 500 of all the pages on

the Internet. (Poynter, 2012) It also can’t

identify the age, gender, and/or

geographic location of most of the people

whose comments they can reach. Another

barrier is that they can’t conduct

sentiment analysis with 90% + accuracy

that makes most conventional research

redundant.

The future for social media is that

Google, Facebook, twitter; amazon will

be collecting more information on its

user (Noff, 2012). For example the users

will have to provide an address, phone

numbers, likes, dislikes by them having

this information we will no longer have to

search information it will come to us just

by them going off of this information.

Another future fact is that brand names

have been very concerned with bringing

as many people as possible consumer

brands can now finally reap the fruits and

build social commerce stores where

Facebook users (all 700 Million of them)

can purchase products on their favorite

social network without needing to go to

any destination site.