Selling BDPA: Multiple Streams of Chapter Revenue Wayne Hicks ‘The BDPA Brotha ’

Selling BDPA: Multiple Streams of Chapter Revenue

Wayne Hicks‘The BDPA Brotha’

August 14, 2013National BDPA Technology Conference

Selling BDPA (Aug 2013) * Did you buy a raffle ticket yet?

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Been There, Done That! Nat’l Membership Committee Chair (1989-

1990)• Chartered 22% of current chapters (10 of 46)

Nat’l BDPA Vice President (1991-1992)• Served under President Vivian Wilson

BDPA Cincinnati Chapter President (1999-2001)

• Grew membership from 6 (Jan 1999) to 229 (Nov 2001)• Won Chapter of the Year Twice (2000 and 2001)

National BDPA President-Elect (2002-2003)

• Served under President Milt Haynes

National BDPA President (2004-2005)• Profitable annual conferences• All-time record in corporate sales• All-time record in BDPA membership totals

BETF Executive Director (1993, 2006 – Present)

• BETF revenue is over $1 million in 2001-2013• BETF gave out over $344,000 in scholarships• BETF gave BDPA (local / national) over $556,360 since

2006

Helpful Handouts

• National BDPA Strategic Plan

• Chapter Budget• Access to VPMM

Group on BDPA.org• BETF SOP: SITES

Funding Requests• Access to CRM tool

(Salesforce.com)

• Crowdrise.com profile (personal) and project (chapter)

• Facebook Cause to support your chapter

• Corporate Sales Handbook

• Corporate Opportunities Portfolio

• Wayne on Speed Dial – (513) 284-4968


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Why Does BDPA Exist?

“BDPA advances the careers of African Americans in the IT

industry from the classroom to the boardroom”

1. BDPA can never succeed if we forget the reason we exist.2. BDPA can never raise money if we don’t have programs.3. BDPA Leaders must create and market its programs.4. BDPA can never grow if nobody know we exist.


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Where is BDPA Revenue?We only have 3 sources of money!

• Membership

• Fundraising

• Corporate Sales


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Where is our ‘hurt’?The biggest revenue challenge that

BDPA faces is its low membership numbers.

FACT #1: We have seen a steady stream of major-name corporations support BDPA over the years. [Currently we have 103 sponsors]

FACT #2: That success will start to falter if these corporations see BDPA as a small organization that is not growing. The value of their investment comes from high numbers.


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BDPA Active Memberships (2004-2012)

• Low Members = Low Revenue!

0

500

1000

1500

2000

2500

3000

3500

4000

1Q 2Q 3Q 4Q

2004200520062007200820092010201120122013


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Are You Using BETF?We have been your fiscal agent since

1992!

1. Identify Target Funding Source – Internet search, members, sponsors, BETF-YahooGroup, BETF-Blog

2. Draft Grant Proposal – this is joint effort by BETF & local chapter

3. BETF Mails Grant Proposal – sometimes it is online application

4. Grant Request Approved by Funding Source – funds sent to BETF; placed in restricted chapter account

5. IRS Tax Receipt Form 6. BETF sends check to BDPA chapter –

based on request in Step #57. Final Grant Report – issued by local chapter

Some Chapters ‘Get It’BETF Support to Local Chapters (2010-2013)

59 approved requests; $157,143

1. National BDPA - $21,473 (5)2. Atlanta - $1,0783. Baltimore - $5004. Baton Rouge - $3,110 (5)5. Bay Area - $676. Charlotte - $12,650 (2)7. Chicago - $16,370 (4)8. Cincinnati - $21,000 (2)9. Cleveland - $53910. Columbus - $46511. Dallas - $88012. Detroit - $1,239 (2)

13. Gr Columbia - $5,126 (3)14. Los Angeles - $26,112

(7)15. Nat’l BDPA - $12,100 (2)16. New Jersey - $35017. New York – $14,254 (4)18. Philadelphia- $6,954 (3)19. Rhode Island – $1,080

(2)20. Richmond - $18,941 (8)21. So Minnesota - $2,25022. St. Louis - $500 23. Triangle - $65024. Twin Cities - $1,374


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Fundraising Tips1. Annual awards banquets or luncheon (1Q)2. Annual education banquets or luncheon (3Q)3. Collaborating with BDPA Education and Technology

Foundation (BETF)4. Matching funds (eg. Charlotte member, $5k)5. Online Fundraising (e.g., Facebook Causes,

www.causes.com or Crowdrise, www.crowdrise.com/BDPAFoundation)

6. Traditional grant writing7. Volunteer grants8. Payroll Pledge or Credit Card Pledge (eg, $500/mon)

http://www.causes.com/

http://www.crowdrise.com/BDPAFoundation


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Be Visible – Monthly MeetingsIntroducing – Meetup.com

(Live Demo)• There are “meetup” groups

for everything!• LA’s story: Monthly

attendance went from 10 to 60 people per month.

• Cincinnati: Monthly attendance went from 7 to 35 per month

• Automatically drives traffic to your meetup

• Easy event messaging and management

Demo (LA Meetup)• Event Setup

- Change Host- Ask questions during rsvp

• Post Event- Rate event- Thank guests for attending

• Suggestions- Breakout Sessions- Partnering - Photos- Feed offline discussion (FB, G+, Twitter)

http://www.meetup.com/Blacks-In-Technology-Los-Angeles/

http://www.meetup.com/Blacks-In-Technology-Los-Angeles/


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Corporate SalesCorporate Sales Roles &

Responsibilities

1. Chapter President2. Account Manager3. Corporate Champion4. Corporate Chapter5. BDPA-BETF Director

Corporate ParticipationContinuum

1. Awareness2. Involvement

3. Corporate Supporter

4. Corporate Sponsor


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Corporate ROI Decision1. National Programs/Services – Resume

database, digital library, IT Institute, newsletter ads, web banner or Bemley Scholarship fund.

2. Local Chapter Programs/Services – Monthly program meeting, quarterly workshops, newsletter ads, web banner or memberships.

3. Annual Conference – Career Fair, Speaking Opportunity, Receptions, Conference Guide advertisements or workshop presenters.


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Corp Sales Talking Points1. Has company

realized benefits from BDPA sponsorship?

2. What are your business challenges?

3. Is there more that BDPA can do to help company meet corporate objectives?

4. Any BDPA opportunities for improvement?

5. What are good areas for collaboration (hot buttons)?

6. Is the corporation interested in supporting multiple chapters? National BDPA? National Conference?

7. Will Company sponsor and at what level?

8. What are the next steps?


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Other Helpful Hints• Get covered in the press• Get into the budget cycle• Learn to fly in under the

radar• Organize a CIO Reception• Partner with ITSMF, SIM,

Urban League and others• Pick the low hanging fruit• Seek investments, not

donations• Start a Corporate Advisory

Council• Understand your product

offering• Use our CRM tool (SF.com)

Marketing BDPA

It is imperative that BDPA be active in a variety of social media platforms

• BDPA.org• Crowdrise• Facebook• Flickr• Groupsite• LinkedIn Network• Pinterest• Slideshare• Twitter• YouTube Channel


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Contact Information

Wayne Hicks, Executive DirectorBDPA Education and Technology

[email protected]

(513) 284-4968http://betf.blogspot.comhttp://twitter.com/BDPA

http://www.facebook.com/BDPAFoundation

mailto:[email protected]

http://betf.blogspot.com/

http://twitter.com/BDPA



Documents

Selling BDPA: Multiple Streams of Chapter Revenue Wayne Hicks ‘The BDPA Brotha ’