Basic SEO Rules

What is SEO?

• Search Engine Optimization is a vital tool in online success.

• It helps in a million ways to promote a website and earn a share of the billion-dollar bedazzled internet.

• Rank websites to the top!

Benefits of SEO

1. Widening your Customer/Follower Base2. Visibility3. Credibility and Market Perception4. Building of Intellectual Property Asset5. High Quality Web Standard

How do Search Engines Work?

1. Crawl2. Index3. Process4. Calculate5. Determine

Relevance6. Retrieve

Dealing with Page Rank

• Search engines have different sets of criteria in assigning page rank to websites.

• Quality links and keywords can increase your page rank.

• Better page rank means you will be among the top listed websites.

• The page rank is exponential.• A few sites have a page rank of 6 and above.

Optimizing your Website• SEO is a long term process so you can be

among the top results.• It can provide the optimal conversion

rate.• Clean up the conversion funnel.• Originality of content rules!

Keywords Spell Success

• Think of the best keywords that describe the content of your site.

• Think how visitors will enter those keywords on the search engines.

• Think how many times the keywords should appear on your content.

Nature of Keywords

Keyword research is a mixture of both functions: Capturing a large portion of the target audience and filtering the right visitors up to the end of the funnel.

Maximizing Keywords and Links

Keyword Placement

• File names and URLs• Page Titles• Headings

Link Types

• Backlinks• Internal Links• Anchor Texts

Do’s and Don’ts• Avoid link farms• Avoid link exchanges• Maintain good ratio of inbound and outbound

links• No to keyword stuffing• Panda hates duplicate content while Penguin

hates poor quality links• Always favor original and engaging content

• Frequently update content • Advertising content is stale and

stinky• Highlight important points in your

content; make it scannable by the readers

• Abide by the Copyright Law