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http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.
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Sociable! with @sjagger and @shanegibson
How Social Media and Social Networking are Turning Sales and Marketing Upside-down
@sjagger @shanegibson
SociableBook.com @shanegibson @sjagger
“I think that’s going to break.”
SociableBook.com @shanegibson @sjagger
“The Customer Owns Your Brand”
SociableBook.com @shanegibson @sjagger
We Still Use Old Media
SociableBook.com @shanegibson @sjagger
600 million
SociableBook.com @shanegibson @sjagger
90 Million
SociableBook.com @shanegibson @sjagger
100 million updates/day
SociableBook.com @shanegibson @sjagger
1Billion Views/Day
SociableBook.com @shanegibson @sjagger
“If you think you are a leader and no one is following you...
You’re actually just going for a walk”
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
The Reverse Drip
SociableBook.com @shanegibson @sjagger
Don’t outsource your personal
brand
SociableBook.com @shanegibson @sjagger
Social Media Belongs to Everyone
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
George Moen – CEO, Blenz Coffee
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
SociableBook.com @shanegibson @sjagger
Listening
Social media is more about listening and dialogue
than it is about broadcasting.
SociableBook.com @shanegibson @sjagger
Listening Tools
•http://Search.twitter.com
•http://Backtweets.com
•http://Google.com/alerts
•http://Blogsearch.google.com
•http://www.twazzup.com/
SociableBook.com @shanegibson @sjagger
Twitter search
SociableBook.com @shanegibson @sjagger
Backtweets
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
Twazzup
SociableBook.com @shanegibson @sjagger
Hootsuite.com
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
Use Multiple Channels
Engagementdb.com
SociableBook.com @shanegibson @sjagger
Getting Real
SociableBook.com @shanegibson @sjagger
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy
5. Implement Listening and Engagement Strategy
6. Know Your Market Intimately
7. Create Content Mixing Marketing and Community
8. Get Sociable!
SociableBook.com @shanegibson @sjagger
Resources
•StephenJagger.com
•Closingbigger.net
•@ShaneGibson
•@SJagger