The TRUSTed CloudAccelerate Your Sales Cycle, Increase Your ROI

Establish Your Technology Brand at the Forefront of Reliability and Global Compliance

In leveraging the Cloud you easily align your offering to seamlessly interface with

customer needs through web, mobile and e-mail channels. But, each of these brings

with it a unique set of challenges in the overlap with privacy, compliance and

productivity. The Cloud’s ability to bring game-changing efficiencies, cost savings

and brand new data-centric opportunities to business is undeniable. However,

growing a customer base and market share to its maximum potential in this brave

new landscape requires an organization to tackle all barriers and objections to

adoption. New ways of doing things come with new risks and often with new

requirements for compliance with national and international standards.

Almost all value propositions in the Cloud revolve around data and often that data

contains some element of personally identifiable information (PII). Whether you are

the data collector who was originally trusted to collect someone’s PII or the processor

to whom it is passed for analysis, safekeeping, or other processing, you are at risk of

committing data mismanagement that could expose you to lawsuits, regulatory fines

and multi-decade invasive audits.

What the TRUSTed Cloud Does for You The TRUSTed Cloud is the aggregate body of B2B service providers who have been

certified by TRUSTe as meeting best practices regarding collection and sharing of PII

and other data.

Certification

With TRUSTed Cloud certification you’ll rest assured that your internal policies

and practices are optimized across a full matrix of business needs. The Cloud

certification signifies that data collection practices meet our program requirements

which incorporate domestic and international standards. Your customers will trust

that you respect them and their privacy. You’ll know that your divisions are using PII

responsibly in their data-mining initiatives. This all inevitably leads to accelerated sales

cycles, more contract renewals and more deals ultimately closed.

International Concerns & EU Safe Harbor

Regardless of size, your business is likely crossing oceans not only in terms of partner

and vendor relationships, but data as well. Abroad, especially in the European Union,

laws governing PII are even more restrictive than those in the United States. Recent

activity by the Article 29 Working Committee in the EU points towards a trend of

increasingly complex regulation over the next three to five years.

The optimal solution for most US organizations to engage in European-related

business has been complying with the US-EU Safe Harbor Framework (EUSH). In

October of 1998 the European Commission’s 1995 Directive on Data Protection took

effect in the interest of protecting the personal information of European citizens. The

Directive prohibits the transfer of personal data to non-European Union countries

that do not meet the EU adequacy standard for privacy protection.

Additionally, Switzerland has its own framework agreement with the United States.

If you are subject to oversight by the FTC and Department of Commerce due to the

international reach of your business, this is an evolving policy area that you must

not ignore.

truste.com/Learn More

TRUSTed Cloud Certification enables B2B to ensure that:

Your data collection practices

recognize standards based on

a combination of international

regulatory and industry

standard frameworks.

You are only collecting data

that is relevant to necessary

customer interactions and

the data you collect is used

only according to appropriate

guidelines.

You have demonstrated in

your policies that you have

reasonable security measures

in place regarding PII and are

only retaining it as long as is

necessary.

You are not sharing PII with

others who are not entitled,

by established agreements to

have it.

CONTACT US US: 888.878.7830 www.truste.com | EU: +44 743 647 0089 www.truste.eu

EU & Swiss Safe Harbor Bundle

TRUSTe developed its 6-8 week certification program requirements to be consistent with both the US-EU and

Swiss Safe Harbor frameworks. Certified members of the TRUSTed Cloud are inherently well positioned to self-

certify with the Department of Commerce for compliance with the Safe Harbor frameworks after successfully

going through the TRUSTe EU Safe Harbor assessment. Moreover, as EU regulators are modernizing their data

protection frameworks and the situation evolves over the next three to five years, TRUSTed Cloud members will

remain ahead of the curve because TRUSTe is at the forefront of these ongoing data privacy developments.

TRUSTed Cloud certification even includes Dispute Resolution Service if problems or contention over data

handling should arise.

You’re in Good Company

Over 15 Years of Getting it Right

TRUSTe fully understands the complexities of privacy and information security as they relate to business in the

Cloud. We invite small to large enterprises to allow TRUSTe help you to protect your assets and garner consumer

trust with the TRUSTed Cloud.

About TRUSTe

TRUSTe is the leading global data and privacy solutions provider. TRUSTe offers a broad suite of solutions

that enable multinational companies to safely and efficiently handle the customer data powering their online

businesses, including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties

from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance

with evolving and complex international privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy”

framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and

use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers worldwide

as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

http://www.truste.com

The TRUSTed Cloud 2

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