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ARENA ONE Demo Day 2016 - Zetta Media

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Page 1: ARENA ONE Demo Day 2016 - Zetta Media
Page 2: ARENA ONE Demo Day 2016 - Zetta Media

do you remember the last time you click on banner ads?

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content marketingis the ONLY marketing left

it’s no longer about the stuff that you makebut about the story that you tell

BUILDCOMMUNITY

createaudiences

engagewith community

GRABATTENTIONBUILD

CONTENT

time

effort

money

teameditorial

PRODUCTDETAIL

Problems

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passionate in creating high quality & authentic contents; building engaging communities

a network of storytellers

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more portals

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17 y.o

35 y.o

Women& Family

PersonalFinance

Sports

Lifestyle

Career &Productivit

y

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Best StorytellersResty Amalia

Founder of Lentera Hidup Community

Wahyu PramudyaInitiator biggest Spiritual Writers Community

Carolina RatriEditor at Stiletto Books. Visual & Marketing

Communicator.

Fachmy CasofaEditor at Tiga Serangkai. Writer of President

Habibie biography.

Alexander MadjiSenior Journalist at Suara Pembaruan.

Hanny KusumawatiCo-founder of Coin A Chance. Digital Communication Trainer & Speaker.

Bunga MegaFounder of CeweQuat community. Organize

CeweQuat Internationale Forum.

Ligwina HanantoFounder of QM Financial. Former host at

Financial Clinic Hard Rock FM.

Brili AgungFounder of Inspirator Academy

Dimas NovriandiLifestyle & Travel blogger. Head of Business

Development at Mirum Indonesia.

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Community

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Lifestyle Portal for

Millennials

Different Design for Different Audience

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775.9 K Views – 252.2 K Shares

HighlyShareable

HighImpression

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523.3 K Views – 263.9 K Shares

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303.4K Views – 65.9K Shares

AuthenticContent

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SparksDiscussion

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BUSINESS MODELSponsored

Articles & Competitions

DistributionOf OriginalContents

CommunityEngagements

Native Ads

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> 65 Million young people in

Indonesia from 17-35 years old are very active content consumers and broadcasters

Total digital ad spending in Indonesia is USD 1.42B, climbing up 80% from last year. Market size of native ads in Europe is 10% and will increase to 35% in 2030 .

 *Source: eMarketer

market opportunities

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and many more will follow

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JAN2016

LAUNCHING 10 PORTALSand 10 Managing Editors

FEB2016

MAR2016

DEC2016

Generate UP to 100+ UGC posts per week

per portal

Recruit 2000+ non-hired content writers

800,000 views

per post virality

Our Story to Tell

APR2016

MAY2016

First Revenue

Revenue $100,000 & Pageviews 5M

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CHIEFS

Chief Executive OfficerBRILLIANT YOTENEGA( Ega ) @byotenega

Chief Content OfficerAULIAHALIMATUSSADIAH( Ollie ) @salsabeela

Chief Technology OfficerANDIDEWANTO( Andi ) @andidewanto

More than 9 years in content creation and publishing. Now leading community with more than 150.000 writers and cofounder of Nulisbuku.

Have been developing web and multimedia for 16 years. With design and information system background.

One of the top Indonesian influencers, with more than 30 books published. Actively teaching and inspiring more Indonesian writers.

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MENTORS

Karaniya DharmasaputraPresident Director

Lesley Jane SeymourFormer Editor-in-Chief

Ben SoebiaktoChief Marketing Officer

USA

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What’s Next ?

ZETTAPlatforms

Editing Engine

2.0

3rd partybuzzer

connection

Inline Image

Composer

Statistic &AnalyticsAd

Management Tools

Enhance UI / UX

for Mobile

Social MediaSharing Upgrade

Self-serving advertising platform for

Brands

Add network-

based features

Network based

features

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• MARKETING - grow our user base• TECHNOLOGY - enhance features & analytics

platform • TEAM - build stronger editorial & data scientists team• CONTENT EXPANSION - launch new portals in

fashion, beauty and lifestyle

We're raising $1 Million

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DIGITAL MEDIA NETWORK

CREATE • CURATE • COLLABORATE

[email protected] THANK YOU