The easiest way to find the right

toys for your loved ones.

BUYING TOYS IS QUITE CHALLENGING

Alice WeiStrategic Product Partnerships of Facebook

“I just had a baby and she’s now at the stage where she get bored easily with her toys. So now me and my husband are confused which toys to buy next.”

WHAT TO BUY

TYPE OF TOYS:Age

GenderModel

WHERE TO BUY

Online or Offline

AVAILABILITY

Stocks

BUYING TOYS CUSTOMER JOURNEY

ONLINE

Time ConsumingFragmented Places

General Marketplace

OFFLINE

CURRENTSITUATION

RICH SELECTIONOF TOYS MOMS

DADS

CHILDREN

The easiest way to find the right toys for your loved ones.

COMMUNITYSharing Information

on Forum

TRUSTED INFORMATION

Reviews

PROMINENTBRANDS

10.000+ ProductsIN 2 MONTHS

3000+ Users

2016

Aim to be #1 SKU in toys

NEXT 12 MONTHS

ACTIVATIONHOW WE ENGAGE

CampaignYoung Mother Celebrity

ContestGiveaway

ForumYoung Mother Community

PromotionPayment Method Partner

Toys Finder

Shop by Age

Popular Toys

TOYS FINDE

R

PRODUCTSPECIFICATION

Age: 6 - 7Gender : Boys

GUIDELINESIN SELECTING TOYS

ESTABLISHEDPARTNERS

Offline SalesOnline Sales

Online SalesOffline Sales

20%

80%50% 50%

BUYINGRATE

Toys Sales in Indonesia Toys Sales in China

TOTAL TOYS SALESUS$1.4Bn

“Toys Sales keep increasing by 15% - 20% per year “

MARKETOPPORTUNITY

NOW,

- Indonesia Trade Ministry

We Aim

30%Market Share

$ 250MOnline Toys Sales

BUSINESSOPPORTUNITY

Toys Industry Margin30-40%

COMMISSION

9%

OUR BUSINESS MODELS

LET’S TALKBUSINESS

SUCCESSSTORIES

Acquired ByAmazon in 2011

For$ 450M

Asia’s Largest Online Portal for Baby Products and Toys.

BEHINDKIDIPAL

ADVISORS

TEAM

THEASKWE ARE RAISING

$ 150,000For:Team ExpansionSales & Marketing

FOR 13 MONTHS