8
www.theroar.io ROAR Augmented Reality for Consumer Packaged Goods (CPG)

AR for Consumer Packaged Goods (CPG)

Embed Size (px)

Citation preview

www.theroar.io

ROAR Augmented Realityfor

Consumer Packaged Goods (CPG)

Consumer engagement via AR 2016

Source: Ninth Decimal Source: GNT Group Source: Mintel

Source: Mintel Source: Mintel

..of consumers research products, check recommendations, look up prices on a smartphone.

..of consumers check the labels of food and drinks before purchasing a product

..seek out advice and recommendations on goods in advance

..trust recommendations if there are large number of reviews

..would try a product if recommended by someone they know

59 54

81 % 64 %

%%

69 %

2kKate likes it

Consumer engagement via AR 2016

…seeking a single place where to research

a product and making a purchase faster and

cheaper

…eager to raise brand awareness and

capture the attention of potential consumers

to their own brand in an amazing way

...looking for new ways to boost their sales,

both online and in-store, matching together

consumers, brands and their own stores

CONSUMERS… RETAILERS… BRANDS…

PROBLEM

I AMSPECIAL

SALE

Consumer engagement via AR 2016

SOLUTION

ROAR is about bridging the gaps between…

BRANDSCONSUMERS

RETAILERS

Consumer engagement via AR 2016

ROAR FOR CONSUMERSAugmented Reality Shopping Adviser

View productingredient information

Check customerreviews andrecommendations

Compare prices

View special offers,get cool bonusesand coupons

Search products with digital content

in real time

Database of morethan 100 000 food

products

Watch additional AR video, audio and text content

Order and purchase additional products or

services

Consumer engagement via AR 2016

ROAR FOR BRANDSKey to effective advertising campaigns

Advertise and excite your potential customers through WOW effect

Go viral and stand out amongst your competition

Let your brand stand out in a unique way

Shorten your sales cycle with new cutting edge

technology

Innovate packaging design that will make your brands

even more recognizable

Show useful information and facts about your products

Consumer engagement via AR 2016

PURCHASE HISTORY

ROAR FOR RETAILERSBoost your online sales by leveraging

Augmented Reality

Use power of cutting edge technology to add efficiency

into digital sales process

Target customers with personalized promotional

messages

Increase market share and total sales

Engage your customers in a new more seamless way

Optimize your sales process and inventory management

View detailed analytics of consumer behavior

Consumer engagement via AR2016

w w w . t h e r o a r . i o