Embed Size (px)
DESCRIPTION
Mobile apps have evolved a lot in the recent past. From a basic embedded communication feature with limited functionality and little user control, they have emerged as powerful tools to carry out multiple functions; be it business, personal or entertainment etc. possessing a promising future.
Citation preview
Apps That Think for You
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Evolution of Mobile AppsFO
CU
SFE
ATU
RES
EXA
MP
LES
First Generation Second Generation Third Generation Future
Communication Specific functionPersonal
computer replacement
Self-learning AI
• Limited Functionality
• Embedded system on device
• Little user control
• Native device / OS based solutions
• App stores
• Self download and install
• Web based interface
• Data on cloud
• Carrier / wireless data connection needed
• Context-aware learning
• Little or no user input
• Predictive automation
CalculatorsGames, FM
Radio, audio/video
players
Online games, mobile websites
Personal assistants?, Sixth
Sense?
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
What will the Future Mobile Apps do?
• They will KNOW you
– Pattern Analysis
– Self-Learning
• They will THINK for you
– AI based decision making
– Pre-emptive information output
• They will ACT for you
– Proactive execution
– Inter-app automation
– Proxy behavior
– Action without approvals
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Knowing
• Pattern Analysis
– Record user transactions
– Record user choices in menus,prompts, and conditions.
– Identify patterns to create if-this-then-what scenarios
• Self-Learning
– Give choices to the user
– Based on what user accepts andrejects, predict future outcomes
– Rejection rate should comedown
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Thinking
• AI based decision making
– Segregate inputs into relevant and irrelevant
– Take decisions based on user history and behavior
• Predictive information output
– Response without a question
– Context aware responses
– Predict what user will ask for
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Action
• Proactive Execution
– Action without user input
– Assesses factors like location, time and triggers to predict action
• Inter-app automation
– What-if simulation set up by user
– User is active, but app is proactive
– Action taken when conditions met
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Action
• Proxy behavior
– Communicate on users’ behalf
– Learns who, what, how, and when of communication
– Automated communication initiated
– Machine-machine communication
• Unapproved actions
– Acts in users’ stead without approval
– Intimation of action also not provided mostly
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Some Promising Examples
• Apple Siri
– Learns voice patterns
– Automates inter-app workflows like updating calendar or sending a message
• IFTTT
– Conditional actions
– Multiple source and target services
– Social media and cloud services
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
• Google Now– Learns location and other
preferences
– Answers rather than search results
– Prompts information without asking
• Tempo
– Replaces iOS calendar with a smarter one.
– Gets driving and parking time
– Gets attendee details from LinkedIn, and contacts
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
About the Company
• Copper Mobile is the mobility partner of choice formany reputed brand names across verticals.
• They are one of the leading mobile app developmentcompanies, and provide best-in-class solutions formany verticals like financial services, government,field services, Hi-Tech, and Healthcare MobilitySolutions.
• Their world-class team of mobility consultants worktirelessly to make your mobility journey a smoothsailing.
** © Copper Mobile Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION. Use or disclosure of the data containedin this document is subject to the written permission of Copper Mobile Inc. **
Contact Us
USA :+1- 972-528-6628 Europe: +44-208-816-8155 India :+91-120-420-5400
Email: sales @coppermobile.comwww.coppermobile.com
