This a low budget music video

This music video has been effective by using a variety of

shots to capture the audiences’ attention. For example

there is a close up of the lips which creates quite an eerie

feeling as well as suggest something suspicious.

Additionally the red colour lipstick could suggest danger

which could hint to the audience that the song is about

something bad.

There is an establishing shot at the beginning of the music

video which captures a silhouette of a girl staring at

something. She is also surrounded by trees, this is quite an

interesting shot because it catches the audiences attention

and straight away highlights to the audience that this is

going to be quite dark, depressing music. Therefore this

means they can decide whether they would like to continue

watching.

Low key lighting is consistent throughout the music as this

provides an atmosphere and creates a tension in the video.

The use of low key lighting also reinforces the genre of

music and provides a meaning to the piece. This has been

created using a small budget so therefore is not the best

quality but I feel it has been done in an effective way.

There are a lot of different locations and costumes in this

music video which are conventions of a music video. This is

good because it highlights how they have put thought into it

and created more meaning within it. It looks effective when

there are different shots of sections of the face because it

creates more of a tense feel and the bold red colour against

the black expresses danger.

Editing has been one of the key components in this video.

The creator has thought had about cutting to the beats of

the music to create a more professional video. This has

been done well and allows the viewer to feel the rhythm and

tempo of the music and feel connected with the piece. It

also adds effect to the music video and makes it more

interesting.

A lot of editing techniques have also been used such as

dissolves and cross cutting. This is where shot are cut to

other shot in a different location but with the same

meaning. The effects are effective and highlight that a lot of

time and effort has been put into making it and that they

have experimented with editing.

Considering this is a low budget music video, it has been

put together very well and has been made in an interesting

way for the audience to watch. I feel they have used the

lighting well as well as experimenting with the editing. I

think when making my music video I will consider the

costume and location more because these are slightly lost

in the piece. I would decide exactly what they will be

wearing and where they will be so when filming it run

efficiently and easily.

This a low budget music video

There are many close ups used which emphasises the

artists emotions and expressions. This also allows the

viewer to have a more personal feeling with the artist and

feel as though they are connected. This is effective because

the viewer will then continue watching. By having close ups

of each member of the band it also means the audience

feel as though they are meeting each member and

beginning to know them.

A long shot has been used when the boys are standing in

suits. I believe this has been used to promote them as a

band and allow the audience to see their image. This is

effective and I also feel this may have been done to create

a fan base for the band. This is because it is creating an

image of them meaning people will remember them and

then tell others about them.

The boy band make sure they create a performance for the

viewer. They perform a dance routine which is not only

showing off their talent but also that they work well together

and their strong friendship they have as a band. Perhaps

this may have also been done for the audience to copy and

feel as though they can become part of the band.

A mixture of high and low key lighting has also been used.

This has been done by using sources of light. In one

particular part the boys are surrounded by light and this

gives a professional stage appearance. This is a clever idea

because it then means a happy atmosphere is created and

the scene is bright and draws the audience in. People enjoy

watching things that cheer them up so this grabs their

attention as its so visually bright.

They have also cut the video to the beats of the music.

Again this is a very good way to edit because it means the

tempo and rhythm is enhanced the audience are able to

feel the music more. I find this clever and makes the music

better as the image you are seeing is going to it.

After watching this low budget music video, I have

understood how you can make a really professional looking

image. I like the idea of creating the light sources and I feel

that particular shot looks extremely effective. I also feel

they have carefully thought about the costume and

locations meaning the video looks more sophisticated. The

makers have also understood the conventions of a music

video and have been able to enhance these.