ANALYSIS OF STUDENT VIDEOS

BRETT MOORE

AMY WICHELOW• AMY WICHELOW’S MUSIC VIDEO TO FLORENCE AND THE MACHINE – SPECTRUM IS A VERY WELL THOUGHT OUT AND

PROFESSIONAL LOOKING MUSIC VIDEO INCLUDING THE CODES AND CONVENTIONS ONE WOULD EXPECT IN A TYPICAL POP MUSIC VIDEO. THIS IS A PERFORMANCE VIDEO AS IT DEPICTS JUST ONE FEMALE PROTAGONIST SHOWN AS THE SINGER OF THE SONG (TO WHICH SHE MIMES). AMY CLEARLY EDITED THE VIDEO WELL AS SHE MANAGED TO CUT HER FOOTAGE TO THE BEAT OF THE SONG USING JUMP CUTS TO WHICH IN PERFORMANCE VIDEOS ARE VERY EFFECTIVE ENSURING THE AUDIENCE IS KEPT ENTERTAINED. AMY’S CHOICE OF LOCATION/PROPS/COSTUMES WERE SUPPORTED MASSIVELY BY HER STYLE OF EDITING AS OTHERWISE THE SIMPLISTIC CONCEPT MAY HAVE FALLEN FLAT DUE TO THE LACK OF DIVERSITY IN THE AFOREMENTIONED LOCATION ETC. FURTHERMORE THE USE OF FOCUS PULLS, CLOSE UPS AND HIGH ANGLE SHOTS, THE PROPS AND COSTUMES REALLY STOOD OUT AS A FOCAL POINT WITHIN THE VIDEO AND KEPT IT LOOKING VIBRANT, AS WELL AS REFLECTING THE SONGS UPBEAT FEEL. ALSO THE MODEL WAS A POISED PERFORMER AND WAS CONFIDENT IN FRONT OF THE CAMERA. THIS CONFIDENCE HELPED TO MAKE THIS VIDEO LOOK PROFESSIONAL AND NOT DISTINGUISHABLE AS A STUDENT VIDEO.

https://vimeo.com/88378793

PETER KHOO• PETER CHOSE TO USE A MULTITUDE OF DIFFERENT YET INTRIGUING SHOTS WHICH HELPED WHAT WOULD BE A

PARTICULARLY REPETITIVE AND DULL VIDEO INTO AN INTERESTING AND ENTERTAINING VIDEO. EXAMPLES OF THESE SHOTS ARE THE USE OF PANNING SHOTS AND CLOSE UPS. THESE HELP TO SHOW THE ETHOS OF THE SONG. THIS MADE HIS MUSIC VIDEO LOOK VERY WELL PLANNED OUT. PETER ALSO USED FOCUSING THE CAMERA TO CREATE EFFECT. HE CHOSE TO BLUR SOME SCENES AND THEN FOCUS ON OTHER PARTS TO REALLY MAKE THE VIEWER FOCUS. PETER HAD TWO DIFFERENT PARTS OF THE VIDEO. ONE WAS A PERFORMANCE OF A SINGER WHO WAS ON STAGE WITH A BAND AND THE OTHER WAS OF ALMOST A STORY OF A BOY AND A GIRL. THIS WAS EDITED TO CUT BETWEEN THE TWO DIFFERENT SCENES. THIS CROSS CUTTING MADE THE VIDEO MORE INTENSE AND INTERESTING TO WATCH AS VIEWERS HAD SOMETHING TO FOLLOW RATHER THAN JUST A PERFORMANCE. HE ALSO DID A FEW SLOW MOTION PARTS OF THE VIDEO. THIS MAKES THE VIDEO APPEAR TO LOOK MORE LIKE A REAL LIFE VIDEO AS IT HAS PROFESSIONAL FEATURES. THE OUTFITS OF ALL THE CHARACTERS WERE PLANNED TO GO WITH THE SONG. THESE ARE ALL REPRESENTATIVE OF THE MUSIC STYLE AND THE FEEL OF THE VIDEO. THE PERFORMANCE HAS A BAND PLAYING, ALL THE EQUIPMENT YOU WOULD EXPECT TO SEE ARE THERE FOR EXAMPLE THE MICROPHONES AND THE DRUMS AND GUITARS. THE SETTING FOR THE OTHER FOOTAGE WAS SET IN LONDON AND IN VARIOUS STREETS, THIS MAKES IT RELATABLE TO THE VIEWER AND DRAWS THEM IN MORE TO WATCH THE VIDEO.

https://www.youtube.com/watch?v=IMG6gaRqmFw#action=share