Social GamingHow games are changing the world!

Hussam HammoChief Products Officer@abuhammo

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Amman Tech Tuesdays “Gaming Edition” – August 3rd

About Wizards Productions• Wizards has 11 titles, 9 were made inhouse• Has 350 thousand registered players• 30 million page views per month• Business model: Freemium (user upgrades)

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Our Statistics

• 64% of users are from Saudi Arabia• 71% of users are between 13 – 22 years old• One card, Cash U and SMS payments are

mostly used• All revenue comes from virtual goods

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Our Experience

• Localization is the key to success in the region• Interacting with the community is crucial• Players are extremely competitive• Online/ Mobile payments Very hard to collect

your money!• Lots of hackers and attackers will target you!

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Case Study: Zynga

• Publisher of Farmville, Texas HoldEm, Mafia Wars … • 235 Million Active users per month!• Zynga owns 6 of the top 10 Facebook games• 1 Million US Dollars revenue per DAY• 90% of Zynga’s revenues come from selling virtual

goods• Most sales are done through Paypal

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Case Study: Travian

• Travian was one of the first MMO games in the region

• The Arabic version subscribers surpassed all international subscribers combined with more than 1 million subs

• Travian opened the eyes of many competitors to launch their products in the Arabic market

• Travian.ae revenues were above $5 million/ month

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Advertising using games• 7% of online time is spent

playing games• In game advertising is expected

to reach $1 billion in 2014• 72% of gamers recall seeing

ads for brands in-game (average 29%)

• Advertisers in the region don’t believe in this yet

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Facebook games cant be ignored!

• Facebook is where the users are• Facebook games are free• ARPPU (average revenue per paying user) is

around $20• Facebook games are trackable• Facebook games are prototypes

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Facebook Statistics• 500 million users• Facebook user has 130 friends on average• 100 million active users access Facebook

through mobiles• ~14 million Arabs use Facebook• ~4 million Arabs use the Arabic version of

Facebook

Amman Tech Tuesdays “Gaming Edition” – August 3rd

Thank you!

هل تقوم باللعب على االنترنت؟Do you play online games?

نعم1.

ال2.

ال أعلم أن هنالك ألعاب على االنترنت!3.1. Yes2. No3. I don't know there are online games!

للتصويت، الرجاء ارسال ما يلي باستخدام تويتر:Please vote using twitter as follows:

[ CHOICE NUMBER# ]TTGE2 #AmmanTTe.g. (1 #TTGE2 #AmmanTT)

Amman Tech Tuesdays “Gaming Edition” – August 3rd