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Steve Drake, Jim Andrews, Jamie Notter and Brian Reuwee presentation on social media for AMC Institute.
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Social Media WorkshopFebruary 10, 2010
Faculty: Steve Drake, DrakeCo
Jim Andrews, Q&A Business SolutionsJamie Notter, Management Plus
Brian Reuwee, DrakeCo
1) Basics
What to use? Why? Tips. Policies.
2)Strategy
Building, weaving it all together, overcoming clutter
3)AMC Issues
Introducing to clients; billing; use for AMC marketing
4)ROI / Measurement
Expectations from Workshop
Today’s Agenda• Welcome & Introductions• Review survey & Expectations• Preview – Social Media Basics• Listening & Relationship Strategies• Measurement & ROI• Question & Answers
– Break• Hands-on Tutorials (small groups)
Survey on Social Media Usage
AMC InstituteFall 2009
Use of Social Media
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Blogs Google FaceBook LinkedIn
AMC-Yes AMC-No Client-Yes Client-No
Use of Social Media
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Twitter YouTube SlideShare Flickr
AMC-Yes AMC-No Client-Yes Client-No
Personal Use of Social Media
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
Daily Weekly Monthly Rarely Never
DemographicsScope of Clients
18%
44%
15%
23%
Int'l Nat'lReg/ State Local
Type of Clients
47%
34%
8%
11%
Trade Prof SocCharitable Other
Demographics# of AMC Staff
56%26%
12%6%
1 to 19 20 to 4950 to 99 100+
Position in AMC
66%
10%
5%
0%
19%
Owner/ CEO Sen MgrED ITOther
Your Expectations from Workshop
1) Basics
What to use? Why? Tips. Policies.
2) Strategy
Building, weaving it all together, overcoming clutter
3) AMC Issues
Introducing to clients; billing; use for AMC marketing
4) ROI / Measurement
Social Media Overview
What is Social Media
• People• On-Line Technology• Information
– Text– Audio– Video– Multimedia
What does it mean for AMCs
• Monitoring the web• Being current with the technology• Risk Management• Policies• More work• More Revenue
Tools for Collaboration
• CoTweet• Hootsuite• TweetDeck• Tweet later• Tweet mention
User-generated content
What’s Social Media Good For?
1. Listening
2. Building Relationships
3. Building Community
Listening
1. Brand Monitoring
2. Finding relevant topics
3. Finding relevant talkers
Listening: Keywords•Organization name
•Organization url
•Execs/personalities/key people
•Other similar or competing orgs
•Programs/products you sell
•Industry terms
•Special events you're running
•Causes you support
•Campaigns you're managing
4 Free Listening Tools
Google Alerts
Tweet Beep
BackType
Social Mention
http://www.google.com/alerts
http://www.tweetbeep.com
http://www.backtype.com
http://www.socialmention.com
Alerts to RSS
RSS in Plain English
www.commoncraft.com
Building Relationships
1. Be yourself
2. Tell your stories
3. Find your social objects
Basic Tools
Blogs
Facebook/Linked In
YouTube
Social Media ROI• How do you measure
return on investment for social media?
• How to set objectives to determine ROI?
• What are other AMCs and AMC clients doing?
http://www.youtube.com/watch?v=ypmfs3z8esI
Measuring ROI
Net Gain (increased revenue &/or decreased costs) - Investment (time & resources)
Investment= ROI %
Measuring ROIPLAN FIRST• Set Goals• Determine Metrics• Strategy• Tactics
What others are doing to measure ROI
• Google Analytics• Google News Alerts• New Business Leads• Followers & Fans
Q&AWhat do you want to learn? Survey’s Top Question Area Topics were:
– Social Media Strategy– AMC “issues” with Social Media– Measurement / ROI
Hands-on Plans3:45 – 4:15 Blogging (Jamie) LinkedIn (Jim) Twitter (Steve) Facebook (Brian)
4:20 – 4:50 Facebook (Brian) Google News Alerts (Steve) LinkedIn (Jim) Twitter (Jamie)