Updated January 2012

Creating that Augmented Experience

By Ambarish Mitra (@rishmitra)Co-founder and CEO

Revolutionary new medium

Print to digital bridge

Fastest image recognition tech

Measurable

Brand new behaviour - ‘Blipping’

What is blippar?

BrandingEntertainment & engagement

What can blippar do?

What can blippar do?

Direct ResponseUtility and functionality

What can blippar do?

Direct ResponseValue-rich offers

What can blippar do?

Dynamic Content DeliveryRich, real-time information

Success to date

AUGUST 2012

1,000,000Direct downloads

The largest singleplatform, image-recog AR audience globally

85%15%

AVERAGE BLIPPS

7.5xper first time user

70%30%

DATA TRACKING TOOLUnique/ total blipps by date/ time, geo-

mapping, % response by marker activity in blipp e.g. click thru, downloads, photo-

shares etc.

AVERAGE DWELL

2.5 minsper blipp

MANY CAMPAIGNS

250,000+INTERACTIONS

Our track record

The future

The Behavior• User habitually ‘blipps’ the flat, static world

around them • Content is developed with this medium

specifically in mind• Media is bought according to how it converts • One app. One call-to-action. One cumulative

audience acquired to the app

•The Business• Series A investment this Autumn• International expansion - US Q3, 2012, ROW,

Q4 2012• ‘blipps’ built directly by brands & media

owners around the world on an open self-service platform

How? blipp

Thank you