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November 2014
Founded in 2011300 people globally12 offices
Global ScaleDelivery using
Our Mission To give you more from the world you see.
is the bridge betweenPhysical Digital
Enhancing communication with Mobile experiences called ‘Blipps’
Blipparis the default
visual browser to activate engagement
simply by looking at something.
Using a new verb:
to blippTry it now --
Your product is your new media
Blipping everyday objects unlockscontextually relevant content & Experiences
§ Content Marketing
§ Interactive experiences
§ Brand utilities
§ E-commerce
Blipping Branded objects unlocks contextually relevant experiences:
Turn all branding touch points into a full interactive channel
Activate a 360 experience
Amplify all your existing media
Publishing Packaging Online In-store/POS
Direct mail
TVOutdoorPressMerchandise
Collateral
We offer over 70 features so each experience is unique
Engage users with powerful interactive features
Videos Social sharing3D worlds
Selfies
RecipesPurchase
Voting
Virtual try-ons
Offers
CompetitionsDynamiccontent
Store finder
Games
Every experience instantly shareable
Some of the latest features-Sharing to Instagram-Front camera enabled-Use photos from phone gallery-360° degree view of blipp
How we measure success
Total number of blipps
Unique users
Average blipps per user
Average dwell time
Tap-through rates
Data capture
In-store vs. at home breakdown
Heatmap where users blipped
Timeline of when users blipped
Push vs PullThe value of a blipp
seconds81Average dwell time
percent1-15Average interaction rate
These are the main influencers of a campaign’s success
Our Five Key Success Factors
Blipp Content Touch PointsActivated
User Education Promotion Consumer Interest+ + + +
AR production for brands 2011
Self-serve tool / SDK 2014
Visual Search Engine 2015
Platform & technology scale 2016
Full Visual Discovery PlatformFuture
&Beyond
Brands
Retailers
Media owners
Invest in the future with us
Selection of partners already on the Blippar platform
Campaign Overview – Pepsi Pek Yakinda
The Pepsi Pek Yakinda campaign has been live in Turkey since September 2014. The main objective of the campaign was to drive awareness about thePek Yakinda movie by creating a unique experience.
Blipp Features
ü Wheel of Fortune competition game with prizes
ü Interactive brickbreaker game
ü Pek Yakinda trailer and behind-the-scenesfootage
ü Photo-share opportunity with Pek Yakinda stars
Touch Points Activated
ü 330ml Pepsi cans (distribution: 30 mill ion) &table mats
User Education
ü Prominent three-stage Call to Action on back of cans
Consumer Interestü Pepsi is a popular high-passion brand
and partnering with a blockbuster movie increases interest
518,000
TOTAL BLIPPS
147.000
UNIQUE USERS DWELL TIME
NA
Promotion
ü Regular social media updates from Pepsi and Blippar; point-of-purchase in cinemas and numerous PR articles
4
BLIPPS PER USER
A
TAP-THROUGH RATE
N/A
CONVERSION RATE
N/A
Campaign Overview and Timeline
