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Amanda Brooks presentation from the AIMIA V21 conference, held in Melbourne, Australia.
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New business, not new media
Amanda Brook
GM Strategic Marketing & Mobile
Sensis
Bringing buyers and sellers
togetherBringing buyers and sellers together
Multi-channel: more reach, more
easily
Mobile builds bridges…
Integration
Television
Outdoor
Direct Mail
Online
Mobile
Voice
Point of sale
Always on
I choose
Relevant
Gives me confidence
Always on
Consumer Advertiser
Always on
Increase ROI
Direct response
Improved ROI
Be relevant
Be relevant
Direct Response
Build brand loyalty
Direct Response
Improved ROI