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New business, not new media Amanda Brook GM Strategic Marketing & Mobile Sensis

Amanda Brook

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Amanda Brooks presentation from the AIMIA V21 conference, held in Melbourne, Australia.

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Page 1: Amanda Brook

New business, not new media

Amanda Brook

GM Strategic Marketing & Mobile

Sensis

Page 2: Amanda Brook

Bringing buyers and sellers

togetherBringing buyers and sellers together

Page 3: Amanda Brook

Multi-channel: more reach, more

easily

Page 4: Amanda Brook

Mobile builds bridges…

Integration

Television

Outdoor

Direct Mail

Online

Mobile

Voice

Print

Point of sale

Always on

I choose

Relevant

Gives me confidence

Always on

Consumer Advertiser

Always on

Increase ROI

Direct response

Improved ROI

Be relevant

Be relevant

Direct Response

Build brand loyalty

Direct Response

Improved ROI