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All things evolve -- even social media. Life is digital and social. There’s no separation anymore for most people between on and offline lives. There is no “second life” -- just life. iPhones have brought location-based social technologies to the forefront with services like loopt . Annoying people text and tweet during movies. Tweets now are on t-shirts and Twitpic gives you instant backstage access to the American Idols tour…if you are into that.
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Presented by:
Carlen Lea Lesser Assoc. Director Interactive Strategy
RTC Relationship Marketing
@carlenlea
All Things Evolve
2RTC Relationship Marketing www.rtcrm.com
All Things Evolve
3RTC Relationship Marketing www.rtcrm.com
Life is Digital. Life is Social
What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.
How: Twitter puts you in control and becomes a modern antidote to information overload.
4RTC Relationship Marketing www.rtcrm.com
It’s All Just Life
5RTC Relationship Marketing www.rtcrm.com
Flash Mobs Evolve
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6RTC Relationship Marketing www.rtcrm.com
Even Rick Rolling Evolves
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7RTC Relationship Marketing www.rtcrm.com
Logins are Getting SmarterClick examples to view
8RTC Relationship Marketing www.rtcrm.com
Out of Home Becomes Digital
9RTC Relationship Marketing www.rtcrm.com
TV Creates a Web
10RTC Relationship Marketing www.rtcrm.com
What it Adds Up ToClick examples to view
11RTC Relationship Marketing www.rtcrm.com
About RTC
RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in Washington, D.C., in the heart of Georgetown, with offices in New York and Chicago. RTCRM boasts more than 40 years’ worth of innovative, targeted solutions that grow its clients’ brands and help them forge lasting, valuable relationships with their customers.
What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. RTCRM’s clients include major brands in the telecom, technology, pharmaceutical, and other business sectors, such as AARP, GlaxoSmithKline, and Time Warner Cable. RTCRM’s innovative campaigns have won numerous advertising and direct marketing awards. RTCRM is part of the WPP Group, one of the world’s largest communications companies, which includes Wunderman, Y&R, Ogilvy & Mather Worldwide, JWT, and Landor. To learn more about RTCRM, please visit www.rtcrm.com.
