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The Right People | The Right Process | The Right Platform
SVN.COM
Social Media & B2B:5 Things You Need to Know
for 2014
The Right People | The Right Process | The Right Platform
Social Media & Sales Cycles
©2012 DKD New Media Strategies, LLC
The Right People | The Right Process | The Right Platform
5 Things You Need to Know about Social Media in 2014
1. LinkedIn is your CV/Bio. Work it!
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
5 Things You Need to Know about Social Media in 2014
The Right People | The Right Process | The Right Platform
How Do Search Engines Work?
The Right People | The Right Process | The Right Platform
Top Sites in the U.S.
1. Google
2. Facebook
3. YouTube
4. Yahoo!
5. Amazon
6. LinkedIn (#11 in 2012)
7. Wikipedia
8. eBay
9. Twitter
10.bing
11. CraigsList
12. Pinterest
13. Blogspot
14. Go.com
15. Live.com
16. Espn.go.com
17. cnn.com
18. tumblr
19. PayPal
20. Huffingtonpost
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
5 Things You Need to Know about Social Media in 2014
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
• Women buy cleats– For kids– For themselves
• Men buy cleats every season• Customization is cool• Orange cleats?
2010 - Twitter Search “Soccer Cleats”
The Right People | The Right Process | The Right Platform
2013
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter #Hashtags
5 Things You Need to Know about Social Media in 2014
The Right People | The Right Process | The Right Platform
#Hashtags & Keywords
• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE
• Sperry Van Ness• @SVNIC• “Thx for the RT’s”• #FF• #CREjavaclub• #Recon2013
The Right People | The Right Process | The Right Platform
5 Things You Need to Know about Social Media in 2014
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter #Hashtags
5. Be interesting
SVN.COM
How to Leverage theSVN Monday National
Sales Call
The Right People | The Right Process | The Right Platform
SVN Monday National Sales Call
• Open to all advisors & outside brokers• SVN promotes properties during call and via
social media after the call.
The Right People | The Right Process | The Right Platform
Present your properties. First look at properties on behalf of your clients. Use it in your pitches; invite clients to the call. Promote the call via social media. Hold your own sales meetings around it.
SVN Monday National Sales Call
The Right People | The Right Process | The Right Platform
Picture from SVN/Parke Group’s Monday Morning Meeting.
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform
The Right People | The Right Process | The Right Platform