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Join Denise Purtzer, Channel Development Manager, Digital River, as she provides you with essentials for driving traffic to your site through:• Organic Search Results• Online Marketing/AdvertisingYou’ll also receive tips on how to continue to bring your visitors back throughout the year using:• Social Media Marketing• Email Marketing• Coupons/VouchersIn addition, you’ll see specific tools within the RegNow affiliate system that help you effectively build content on your site to ensure you’re in good standing with the search engines.
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Denise Purtzer
Channel Development Manager
Digital River
Making the Most of Marketing and Promotions
Holiday Season and Beyond
Understand Marketing Trends/Key Dates
Work within latest search set of rules
Provide Tools/Tips within RegNow interface
End of Year Online Shopping: Key Dates
> Monday immediately following “Black Friday” (day after Thanksgiving in US)
> Debut in November, 2005 Shop.org press release
> 2006: Shop.org launched portal
> one of the biggest online shopping days of the year
November
25th Black
Friday
November 28th
Cyber Monday
Email Marketing
> Most traffic on Wednesdays
> Dec 15 and 22nd in 2010
> Dec 14 and 21st for 2011
> January Sales continue
> Hardware sales in December
> Software sales in January
End of Year Online Shopping: Key Dates
Key Email Wednesdays:
December 14 and 21st,
2011
Cyber Monday Happy Stats
> 77% online retailers reported increase in online sales1
> Observed by US, Canada, UK, Portugal, Germany, New Zealand
> Cyber Monday was highest online spending day in 2010
Online spending through the years:
1 Shop.org 2005
2 ComScore/CoreMetrics
Year Spending Increase %
YOY
2005 N/A 77% of all online
merchants reported
increase
2006 $608M +25%
2007 $733M +21%
2008 $846M +15%
2009 $887M +5%
2010 $1.028M +19.4%2
Other Cyber Monday Facts
> 52.7% people shop from work
> Brought to Germany in 2010 (Amazon.de)
Brought to Portugal in 2009, France 2008,
New Zealand 2010
Average Order Value (AOV) $194.89 in 2010
Increase from 2009: $180.03 (+8.3%)1
1. CoreMetrics
4% all Cyber Monday purchases by Cell phone
Check
Availability
Comparison
Shop
Identify
Locations
Customer
Reviews/
Comments
Key Points:
Growing Online Revenues/AOV
Pre-Defined Key Dates
Growing list observing countries
Make it easy for shopping online
Now is the Time!
Put together a Marketing Plan now
New Content in RegNow
New Content RegNow
Search for Specific
Items or Vendors
Further customize with
Date ranges, pricing,
commissions or other
attributesFurther filters to define
Category, Platforms or
Certifications
Use Description to
find types or
keywords
Sort By:
Success, Recency,
Commissions,
Certifications
Coupons:
Active relationships
or all available
Discount/Coupon/Vouchers Datafeed
Up to 17k Codes
Datafeed
functionality
Affiliate Created Coupons
Review and edit if necessary
Complete Setup
Customization
Mobile Support
Automatic
Affiliate Branding
Available
http://www.regnow.com/html/help/newui/vendor/parameters.html
Help/Order Process/Parameters
Customize the Cart with Affiliate Branding
Solves a Problem
Compare/Review
Provides
comparison Info
Challenge Checklist
Put together
marketing schedule
for product
highlights/key dates
Create one form of
unique content
weekly
Attract Wider
Audience
Quality Content
Page Check:
Quality over
Quantity
StartToday/
complete Next week
weekly
ongoing
Ongoing, start next
week
Upcoming Learning Opportunities for Affiliates
> Trade Shows
> A4UExpo
> London 18-19th October
> www.a4uexpo.com
> Affiliate Summit West
> Las Vegas/US 8-10th January, 2012
> www.affiliatesummit.com
Webinars• Vendor Product Webinar October
• Future: call for topics
Thank You!
Denise Purtzer
http://facebook.com/dpurtzer
http://www.linkedin.com/in/denisepurtzer
Time for Questions
Please ask questions by typing in webinar interface