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E-reputation et communication interne : le salarié peut-il être un ambassadeur de son entreprise ?
Pierre Milcent – Executive Consultant Social Network12 Mai 2011
2 © 2011 IBM Corporation
IBM Presentation Template Full Version
OUI
Réponse ....
3 © 2011 IBM Corporation
Intranet w3 : de Consommer à Contribuer
4 © 2011 IBM Corporation
IBMersIBMersat ourat ourBestBest
Creating the Future of IBM
■ Embrace challenge■ Partner for clients' success■ Collaborate globally■ Act with a systemic perspective■ Build mutual trust■ Influence through expertise■ Continuously transform■ Communicate for impact■ Help IBMers succeed
Valeurs d'entreprise
5 © 2011 IBM Corporation
IBMers at our Best
■ Embrace challenge■ Partner for clients' success■ Collaborate globally■ Act with a systemic perspective■ Build mutual trust■ Influence through expertise■ Continuously transform■ Communicate for impact■ Help IBMers succeed
positive attitude
seize opportunity
personal accountability fortransformative outcomes
Valeurs d'entreprise
6 © 2011 IBM Corporation
IBMers at our Best
■ Embrace challenge■ Partner for clients' success■ Collaborate globally■ Act with a systemic perspective■ Build mutual trust■ Influence through expertise■ Continuously transform■ Communicate for impact■ Help IBMers succeed
connect across thewhole of IBM
co-create with clients
to transform industries,economies and society
Valeurs d'entreprise
7 © 2011 IBM Corporation
IBMers at our Best
■ Embrace challenge■ Partner for clients' success■ Collaborate globally■ Act with a systemic perspective■ Build mutual trust■ Influence through expertise■ Continuously transform■ Communicate for impact■ Help IBMers succeed
cultural adaptability
integrate enterprise acrossboundaries and disciplines
collective intelligenceand action
Valeurs d'entreprise
8 © 2011 IBM Corporation
IBMers at our Best
■ Embrace challenge■ Partner for clients' success■ Collaborate globally■ Act with a systemic perspective■ Build mutual trust■ Influence through expertise■ Continuously transform■ Communicate for impact■ Help IBMers succeed
anticipate/removeobstacles
champion ideas ofothers/acknowledge their
contributions
help IBMers find motivationand purpose to act
Valeurs d'entreprise
© 2011 IBM Corporation
ECE Enterprise Collaborative EcoSystem
© 2011 IBM Corporation
ECE Enterprise Collaborative EcoSystem
11 © 2011 IBM Corporation
ECE Enterprise Collaborative EcoSystem
© 2011 IBM Corporation
Intranet “W3” Hier
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Intranet “My w3” Aujourd'hui
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Intranet “My w3 workplace” Demain
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Gouvernance du Social Computing
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Social Business @IBM
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Social Business @IBM
®
The IBM Story: Social Software Adoption
unleashing our collective IQBlueIQ Ambassador program
Top five contributors to corporate change success
Active and visible executive sponsorship
Dedicated resources
Well-orchestrated program
Frequent and open communications
Employee participation
Adapted from 2007 Best Practices in Change Management, Prosci Research Company
@IBM: Dedicated resources
Gina Poole, VP of Social Software Programs & Enablement, leads social software adoption efforts for all of IBM
She assembled a team of 15 direct report and dotted line people from across geographies, divisions and disciplines
Many were discovered while using IBM’s social software!
The social software adoption team holds weekly conference calls that include ideation sessions, project updates, Q&A, and special guest speakers
@IBM: Well-orchestrated program
The social software adoption program primarily focuses on enabling employees to help one another. Participants have a clear path to do so:
@IBM: Frequent and open communications
Communication about social software adoption efforts abound:
Intranet news articles written by corporate communications
Wiki, managed by the dedicated team
Blogs, shared bookmarks, shared files, and forum entries, written or identified by individual contributors – tagged with a codeword for easy findability and ease of subscribing
@IBM: Employee participation
The Ambassadors community, launched November 2007 and led by two of Poole’s direct reports, is comprised solely of IBM volunteers – includes a participant awards program
As of January 13, 2008, 68 volunteers have signed up
Ambassadors are self-defined social software experts who help individual IBM employees, teams and communities with using social software
As an ambassador, you can volunteer to:
organize and run clinics, lunch and learn sessions
lead or work as a consultant in jumpstart engagements
create and/or recommend material for Getting Started
share success stories, evangelize at events
Ambassador efforts
Clinics – “The Doctor Is In” – are designed to help individuals with whatever they need to use IBM social software. Clinics can be run to help individuals in-person and/or on the phone.
Lunch & learn sessions are designed to teach individuals, teams and communities how to use IBM social software tools. Lunch and learn sessions can be run in-person and/or as an e-meeting.
Jumpstart engagements are pro-active "consulting" engagements with IBM software sales and technical sales teams to help them do what they do better using IBM social software. The engagement team identifies use cases, recommends tools and enablement materials, and captures success stories for use by other teams.
© 2011 IBM Corporation
BlueIQ Members : > 2000
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BlueIQ Resource Center
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Votre Voix sur les médias sociaux
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Twitter en bonne compagnie
31 © 2011 IBM Corporation
32 © 2011 IBM Corporation
Legal Disclaimer
© IBM Corporation 2011. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
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All references to Renovations refer to a fictitious company and are used for illustration purposes only.
33 © 2011 IBM Corporation
Pierre Milcent Compagnie IBM FranceConsultant Réseaux 17, avenue de l'EuropeSociaux d'Entreprise F 92275 Bois Colombes Cedex
IBM Collaboration Solutions Tél + 33 (0)1 58 75 31 96Mobile + 33 (0)6 72 96 23 00
