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AGENDA
• Summit • The high-level themes:
– Marketing beyond marketing – Consistent and continuous experiences – Reinvention is a journey
• Marketing Cloud announcements • AEM 6.1 announcement + top features • Discussion and Q&A
SOME OF THE KEYNOTE SPEAKERS
• Top Adobe Executives • Michael Lewis • Michael Keaton • Nate Silver • Steve Young • Coca-Cola
• Starwood Hotels • ESPN • Under Armour • Time Warner Cable • National Australian Bank
SOLUTIONS
CORE SERVICES
PLATFORM
ANALYTICS EXPERIENCE MANAGER
CAMPAIGN MEDIA OPTIMIZER
SOCIAL TARGET
ACTIVATION ASSETS COLLABORATION EXCHANGE MOBILE PROFILES & AUDIENCES
USER MANAGEMENT & ADMINISTRATION
Data & Content
PRIMETIME AUDIENCE MANAGER
THE NEW ADOBE MARKETING CLOUD
TWO NEW PRODUCTS
• Brings TV to every IP-connected screen. It gives programmers and operators modular capabilities to stream, protect, analyze, and monetize video across desktops and devices.
Prime(me Audience Manager
• The industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy- friendly management system that works across all advertising distribution platforms.
MARKETING CLOUD INNOVATIONS
Audience Core Services Allows a wide range of audience and behavioral data (CRM or other) to be imported and used by Marketing Cloud products.
ADOBE EXPERIENCE MANAGER 6.1
• Announced but not released • Will be in gold master soon – may be available by
request from Adobe prior to general release in May. • Expected release is end of May 2015.
WHAT’S NEW IN AEM 6.1?
• General theme – “Making your life easier” • New branding… • AEM Sites: Productivity enhancements • Enhanced AEM, Target and Campaign integrations • Development tools and enhancements • AEM Apps: New features • AEM Screens: New offering
AEM SITES: PRODUCTIVITY ENHANCEMENTS
• New navigation style – Similar to Mac Finder – Multi-select pages and
property modification – Advanced search
capabilities including analytics KPIs (i.e. goal metrics or custom eVars)
– Multi-select and multi-tag assets
• Client context expanded to validate ‘journeys’
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AEM SITES:
Translation Integrations - Request translation, create new projects, choose translation model, track progress and costs.
AEM SITES: RESPONSIVE GRID
• Layouting mode: Bringing responsive edits to marketers – Layouting mode allows
marketers to define the way the page looks like at specific breakpoints.
– It gives the author the ability to resize, stack, or even hide component.
– Reduce the development cycle by allowing marketers to do most of the changes
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AEM SITES: ANALYTICS INTEGRATION
• Analytics integration – Display your
custom KPIs directly in the AEM Sites view
– Displayed as columns
– Advanced search and filtering capabilities
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ENHANCED AEM, TARGET & CAMPAIGN INTEGRATIONS
• Targeting mode – Create experiences directly from
AEM – Very similar workflow as Adobe
target • Integration with Adobe Campaign
– Create campaign assets (ie emails) on AEM. Good for reuse content and assets
– Setup in AEM, add all Campaign dynamic fields in AEM
– Use directly in Campaign as asset. No need to transfer html.
• In both cases, you can leverage Audience Manager
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DEVELOPMENT TOOLS & ENHANCEMENTS
• Design-to-web – From PSD to CSS/
HTML – Brackets integration
• Sigthly 1.1 • New Brackets IDE • Eclipse IDE
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AEM SCREENS • Blends physical
stores with personalization and visualization powers of digital.
• Controlled by AEM • Touch consumers
at home, in store, on-the-go, and more…
AEM APPS
Creating continuous and consistent engagement. • New IoT SDK: Connect beyond
phones and tablets. • Central control of apps • Flexible app metrics • Template driven app creation
AEM FORMS
• Mobile Forms and documents: creation of responsive communications and statements, and enhancements to adaptive forms.
• Responsive tables, reusable form fragment support, customizable errors and form sets.