1. Presentation to CWSM #SMMW15 Erin Cell Socially Powered
2. Opening Night Networking Party Set Goals for the event Who
do you want to meet? Speakers, Social Media Managers, Potential
Clients/Employers Do Your Research! Study who will be speaking
Determine who best fits your goals Connect with them online prior
to event Have questions ready to ask them Put on your best
networking smile, get out there, meet anyone & everyone!
3. What the Newest Research Reveals - Mike Stelzner
(@Mike_Stelzner) Video is where you need to be! YouTube is powerful
stuff! 66% of marketers plan on increasing YouTube activities
Mobile Live Streaming Meerkat vs. Periscope Copywrite Implications
(live streaming events) Social Drives Traffic - 78% of marketers
agree Native Video on Facebook, Twitter, Vine Facebook is not dead!
93% of marketers use FB 51% say FB is most important 62% marketers
INCREASING SM activity in 2015 Dont rule out G+ Responding to New
Platforms (Ello, Tsu) Podcasting is relatively new, but most
marketers are increasing their activity Social Media Measurement -
88% marketers want to improve Link to Googles UTM builder:
SocialMediaExaminer.com/utm
4. Google+ Ninja Tactics - Lynette Young (@LynetteRadio) Create
a Circle Strategy (3 Circles) Visitors/Circled Leads/Commented
Promoters/Shared Encourage followers from other platforms to
connect Talk about the stuff THEY love! Live Video on Google+ -
automatically saves to YouTube Provide Exclusive Content to your
Purple Cows (promoters) Pace yourself by 1/2, different photos for
G+
5. 10 Proven Ways to Pack a Punch with Visual Marketing - Guy
Kawasaki (@GuyKawasaki) Think Tinder - Not eHarmony Appealing
profile & cover photo Repeat your posts Upload natively to
Facebook Always be Canvaing
http://sociallypowered.com/social-media/top-5-takeaways-
from-guy-kawasaki-at-smmw15/
6. Creating a Customer Service Revolution - John DiJulius
Customers are either brand evangelists or brand terrorists Create a
Never/Always list for your business Go to www.thedijuliusgroup.com
Register & Use code SMMW15 to get downloads of presentation
& more
7. Niche Domination: How to Position Yourself as an Expert
-Mark Schaefer & Mike Stelzner You dont have to wait to be
picked, you can pick yourself. ~ Mark Schaefer Give everything
away! Youll learn in the process. ~ Mike Stelzner Categorize your
blogs Continue to do the work to keep your momentum Always be a
student of your craft Make it sustainable Allow & make time to
keep doing what got you to where you want to be
8. Is Content Killing Social Media - Mark Schaefer with Guy
Kawasaki, Mari Smith, & Christopher Penn Mari Smith Posts 6x
day Reviews Best Tweets of the Week Sends out Top 3 in her weekly
email w/ Tweetables Guy Kawasaki Every post should have a picture
or video Do 1 video - Then break that into blog posts, facebook
posts, tweets, pics to Insta, audio to podcast, video to YouTube,
post on Website, webinar Mark Schaefer Create relevant,
interesting, timely, entertaining content. Cut through the clutter!
Christopher Penn Look at your own data & see what is resonating
with your audience Take your re-tweets a step further, compile best
tweets into e-book, put it on Amazon & sell them for $0.99 for
even further reach Facebook ebugger? Yoast plugin for WordPress
Copyright Law creativecommons.org
9. How to Get Speaking Opportunities at SME Events - Phil
Mershon & Mike Stelzner Spend time practicing your craft Write
the book Speaking Engagements Build your following What is your 1
thing? H
10. How to Master Social Selling to Your Digital Community
Using Visual Content - Kim Garst 5 types of Visual Content: photos,
videos, images, infographics, slideshares/presentations Offer
coupons, discounts, giveaways Show how your product/service solves
a need/pain points Share testimonials Use ### as selling tools
Always ask Whats In It For Them!
12. Hug Your Haters: How to Embrace Complaints & Turn Bad
News to Good - Jay Baer Answering complaints increases customer
advocacy Every complaint, every channel, every time Check out
YouTube Channel - Actors Reading Yelp Reviews Go to
HugYourHaters.com Hatrix Advocacy stats by channel Recording of
presentation Pre-order the book
13. - Guy Kawasaki There are two types of people on social
media; those who want more followers & those that are
lying