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Main Title
Secondary TitlePrepared for: Client NamePrepared by: Laurie MawDate: mm/dd/yyyy
machine optimized advertisingsuperior results
who is acuity?
tal [email protected] x222
joe ontmanvp of [email protected] x233
laurie mawsales & [email protected] x226
nathan [email protected] x229
rachel kapcanvp [email protected] x232
which is the better buy?
10 apples for $10
$2 each
media buying with acuity$0.50
$0.45
$0.35
$0.40$0.15
$2.00
$2.00
$0.20
$0.75
$0.95
$0.60
$0.75
$1.75
it’s about consumer connections.
real-time bidding with acuity
24 billion impressions per day
premium exchanges
introducing: consumer profiling
500 million user profiles
target people - not impressions
advanced targeting
unequalled control
500 million user profiles
introducing: consumer profiling
user profile #10467user geo: Toronto, ON, CAN
user demo: male, age: 23-28
income: $50-$70k
interest 1: marriage adviceinterest 2: business news
interest 3: fitness
traditional targeting criteria
superiortargetingcapabilitie
s
real-time bidding explained
rtb ecosystempublishers & exchanges
bid decision tool
place bid
deliver ad
machine learns
benefits of rtb: increased buying efficiency & consumer targeting
inventory released
acuity learns
user profile #user geo
user demouser interestspage contentkeyword list
optimal creative
benefit: real-time campaign optimization
machine optimized advertising
24 billion connections per day
optimal price
brand safety with acuity
industry leading piece of mind
contextual classification
Hi! My name is Jennie!
I live in Toronto.
I’m a young professional.
I own a condo.I have a boyfriend.I enjoy yoga.
user profile#: 14579836gender: female
locale: toronto
income: 40k-60kage: 23-28y/o
interest: home decorinterest: relationshipsinterest: yoga
what acuity sees:
how it workspre-impression
Right Apple?
how it works
site id - 45672
brand safety screen:“passed”
user profile screen:“match”
bid?“yes”
customer value: “predicted”
Right now I’m checking out my favourite site huffingtonpost.com
pre-impression
total time elapsed =50 milliseconds
how it worksimpression
Hey! I like this!
Right now I’m checking out my favourite site huffingtonpost.com
how it works
I clicked the ad… and I found something really interesting here!
I’m going todownload these!
post-impression
how it workspost-impression
These downloads are awesome! I have to share this page with my friends on twitter!
Must share!
the acuity advantage
what we deliver
what we promise
first-class targeting user profiling technology delivering 500 million users
superior results machine optimized real-time advertising technology
premium reach 24 billion daily impressions through premium exchanges
iron-clad brand safety contextual classification technology
