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A World Gone Mobile…
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1. Consumers now spend 23% of their time with media on mobile devices which is more than double the time they spend with radio and print media.
2. Mobile ad spend will ramp up MUCH faster than Online, with budgets growing 43% on average YoY through 2016.
3. A greater and greater % of site traffic is coming from smartphones and tablets, this trend will continue.
4. Convergence of the 3 screens has spawned the “Couch Consumer.”
5. Consumer are increasingly using smartphones and tablets to make better / more informed purchase decisions. More purchases occurring on Tablets however.
6. Per eMarketer, from 2010 to 2015 mobile commerce is forecasted to grow at a 50% compound annual rate.
MOBILE INSIGHTS
Source: Forrester 2012 Research
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TIME SPENT WITH MEDIA COMPARED TO AD SPEND
Consumers Spending a Lot of Time on Mobile Devices
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Mobile Devices Accounting for Roughly 20% of Web Traffic
WEB TRAFFIC DEVICES
Source: Chitika. Based on last 24 hours of Firefox traffic in the US & Canada
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Convergence of the 3 Screens is Here…
Source: Yahoo and Razorfish, “Evolution of Multitasking” conducted by Ipsos Nov 2011
FREQUENCY WITH WHICH US MOBILE DEVICE OWNERS MULTITASK WHILE WATCHING TV, BY DEVICE TYPE
Convergence of the 3 Screens is Here
MOBILE SHOPPING ACTIVITIES AMONG ALL SMARTPHONE AND TABLET OWNERS
Source: Nielsen 2012
Mobile has Made the “Traditional” Retail Sales Funnel a Thing of the Past
HAVE DONE MOBILE SHOPPING ON SMARTPHONE OR TABLET (AMONGST
OWNERS)
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Tablets Leading the Growth in mCommerce
HAVE MADE/ COMPLETED A PURCHASE ON TABLET IN PAST MONTH
Source: comScore Tablet Advisor, U.S., Sept. 2011