Retailers Gone Mobile: Best Practices and Strategies for Advanced Engagement

2016 Retail Pro Americas Summit

Best Practices and Strategies for

Advanced Engagement

Reaping the Value of Mobile -

Don’t Overlook the Printer!

Retailers Gone Mobile:

Retail Pro Americas Summit 2016

Nick D’Alessio, Speaker


1. Customer Experience

2. Finding the Right Mobile Technology

3. Implementing Mobile Technology

4. Pricing Issues

5. Fulfillment issues

What challenges you most?


• Customer engagement and retention strategies rule!

• Mobile POS can “WOW” in-store shoppers and customers

• Retailers are struggling with 2 challenges • sales conversion

• fulfillment

In-Store Mobility Is On the Move


Combats “showrooming” and helps maintain price competitiveness

Mobile price labeling • Enables store associates to be more effective & efficient

• Keeps associates on the floor with the customer!

Mobile price execution • Helps execute more price changes to ensure the right price at the right time in the

right place

• Maximizes sales revenue/margin

• Maintains POS pricing compliance by tracking/changing prices in real time

Mobile Price Management


- Expects price transparency between online and in-store prices• ‘Online’ and ‘in-store’ pricing no longer separate

• ‘One store experience’ demands singular pricing model

• Advanced analytics are required

- Expects the Right Price, Anytime, Anywhere

The Connected Shopper Challenge

Note: Compliance in many states, countries and regions, price mismatch

between the marked price and POS charged price can result in fines and

other severe civil penalties due to pricing regulations


Yesterday• Price labeling, re-ticketing, mark-down begins with back-office generating

centrally-printed tags, and even mailing them to the stores!

• Labels are manually deployed

Today• Mobile price management is executed in the aisle

1. Price change list generated by pricing analytics and is distributed to the

employee’s mobile computer based on location and availability

2. Employee scans the barcode of the item, new price label is printed

3. New price is activated in the POS database when the new price label is

printed insuring the new price is not charged until label is updated

4. Pricing analytics system receives date/time stamp notification when the

new price goes live for closed loop feedback and compliance auditing

Use Cases: Mobile Price Management


• Ensures proper pricing, tagging & signage

• Provides sales and margin lift

• Saves time via employee task managed price changes

• Helps maintain compliance with laws on shelf edge & POS

• Helps maintain compliance with corporate policies

• Improves existing store application & workflow

• Ability to mobilize store associates to be more effective

• Provide more value to mobile solution investment

The Value Proposition: Price Management Planning


A recent survey of more than 500 retailers reveals that:

• 35% - mobile POS

• 33% - wireless networking

• 28% - POS software solution

• 25% - mobile devices for store associates

• 29% - mobile printers

Source: Innovative Retail Technologies, Retail IT Forecast 2016

Retail IT Spending Forecast for 2016: Mobile POS is Growing!


The mobile printer is oftentimes the last thing the IT director considers… It shouldn’t be.

• Connectivity issues – WiFi, Bluetooth, AirPrint?

• OS Compatibility issues – will it connect easily with devices you use now and in the future?

• Power Supply/Battery issues – can it move and function anywhere in the store for full shift?

• Media – will it print labels and receipts I need?

Don’t Underestimate the Mobile Printer


• Select the right software partner and solution.

• Choose easy-to-use mobile devices.

• Specify associate-friendly mobile printers.

• Build sales associate support and enthusiasm.

Best Practices to Ensure a Successful Transition to Mobile POS


• Links sales floor transactions with the store’s pricing and inventory systems

• Increase customer satisfaction and loyalty, turning casual shoppers into customers, increasing sales, and reducing “walk-aways.”

• Improved workflow efficiency on the sales floor makes associates more productive and can help increase transactional speed during busy times.

• More customer engagement can help retain sales associates by making their jobs more interesting, engaging and fun.

• Make your store more competitive, dynamic and responsive in real time.

5 Ways Mobile POS Can Benefit Your Retail Organization


RuggedJet™ 3 Series of mobile printers our latest innovation. The 3” mobile printers are ideal for both in-aisle and mobile POS applications.

The TD-2000 Series of powered desktop thermal printers bridge the gap between desktop and mobile. This 2” thermal printer comes with optional battery, Bluetooth or WiFi. Ideal for volume printing for both in-aisle and backroom applications.

RuggedJet™ 4 Series of mobile printers are designed for both backroom applications and delivery applications and are the first in its class to offer AirPrint certification from Apple.

Brother Mobile Printers for Retail

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Three unique solutions

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EASY TO USE

• Metal tear bar for easy tear off

• Long lasting rechargeable, removable

Li-ion battery

• Large color LCD screen with intuitive,

interactive menus and graphics

The RuggedJet™3 Series Features

CONNECTIBLE

• USB 2.0, Serial, Wi-Fi® (802.11b/g/n) and

Bluetooth ® technology interfaces

• USB host port for connecting external

devices

RELIABLE

• Protective rubber bumpers protect

against drops

• IP54 certification for dust and moisture

• 6 ft. drop protection♦

VERSATILE

• Prints receipts and labels from 1" to 3"

wide from convenient drop-in rolls

• Media bar, gap, and label sensors to

accommodate almost any media

• Available easy drop in charging cradle

accessory

FAST

• Up to 5 ips, at industry-standard up to

203dpi resolution

• Resident fonts for fast response printing

• Label peeler for fast label application

COMPATIBLE

• ZPL II and CPCL emulations for easy

integration

• Free Brother P-touch label design and

database software

• Software drivers, utilities and tools for

easy setup, update, and management♦ RJ-3150 has 6 ft. drop protection, the RJ-3050 has 4 ft. drop protection.


• Competing is all about sales conversion and fulfillment

• With mobile POS technologies the possibilities are endless

• Mobile POS continues to be a key differentiating solution option to reduce walk-aways and improve customer satisfaction

ConclusionNick D'Alessio is the Sr. Business Development

Manager at Brother Mobile Solutions, and is

responsible for helping partners and customers

achieve their business objectives in key vertical

industries, including Retail, Transportation, &

Healthcare. A technology and marketing

professional 20+ years' experience in the

Information Technology and Consumer

Electronics industries, he holds twelve US

patents, an engineering degree from Purdue

Univ., and an MBA in Marketing from St.

Edwards Univ.

SpeakerContact Nick

[email protected]

mailto:[email protected]

https://www.linkedin.com/in/dalession





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