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How ADAM Helps Retailers Improve
Omnichannel Engagement
ADAM for Retail What is ADAM?
How ADAM Helps Retailers Improve:
Omnichannel Customer Engagement
Marketing Cost Effectiveness
How 4 Innovative Retailers Use ADAM
What is ADAM?
ADAM is
&Digital Asset Management (DAM) Product Content Management (PCM)
Vendor Landscape: Digital Asset Management, 2016 - Cloud, Convergence, and Analytics Will Disrupt The Market, Forrester Research, Inc., February 19, 2016.
DAM solutions are the content repository for customer-facing interactive content. They help prepare and serve content to specific delivery solutions (e.g., web content management [WCM], commerce platforms, and ad serving) that focus on contextual delivery across customer touchpoints.
What is Digital Asset Management (DAM)?
How long will it take you to find something?
Is it the right version?
How do we ensure our assets are consistent and leveraged
across all channels?
Do we have the rights to use this imagery?
Are the regions using the messaging and assets they’re supposed to?
We struggle to manage high volume of assets in multiple
file formats
How do we ensure digital assets are meeting regulatory
compliance needs?
How do we use assets across countries to reduce cost, while
allowing localization?
How do we get products to market faster?
How do we improve the efficiency of creative processes?
The Forrester Wave™: Product Information Management (PIM), Q2 2014, Forrester Research,
Inc., May 21, 2014.
Business users need an application that maintains catalogs, bringing together the attributes of products with merchandising elements such as images, video, audio, descriptions, and bundles.
What is Product Content Management (PCM)?
7
Is the product content up to date?
How do we ensure our productshave enough information to
convince a consumer?
How fast can we deliver our product content and
marketing on the latest technology?
How do we ensure product content is meeting regulatory
compliance needs?
How do we ensure that product content is consistent and
localized?
How do we get products to market faster?
How do we get products released to market faster?
ADAM Products:Creating the Digital Identity of Products
It’s not about having product information, it’s about making it relevant and ubiquitous
Why Do Retailers Need ADAM?
“Navigating the New Digital Divide”, Deloitte, May 2015.
Mobile devices used before or during shopping trips influenced nearly $1 trillion -or 28% - of in-store sales in the U.S.
Digital Engagement Impacts In-Store Sales
“Polishing Up Your Products — Why PIM
Really Matters”, Forrester, November 2014.
71% of US online adults who research products online use product information e.g. social ratings, reviews, digital assets and editorial content
Product Content is Persuasive
“The Role of Visual Media in Impactful Brand Storytelling”, CMO Council, August
2015.
65% of senior marketing execs believe visual assets are core to how their brand story is communicated
Digital Assets Help Build Brand Experiences
“Making the Case for Digital Asset Management in Retail”, Ovum, August
2015.
38% of respondents’ employees spend between 5 and 10 hours per weeksearching for digital assets
Lost Productivity Is a Waste of Time
5 Ways ADAM Helps RetailersImprove Omnichannel Engagement
Provide Innovative Shopping Experiences
Adopt and manage content across the latest formats such as interactive digital signage, augmented reality, 360⁰ video and more.
Image source: http://www.psfk.com/2013/03/interactive-retail-display-trends.html
Synchronize Customer Journeys
Publish consistent brand content and accurate product info across channelsProvide seamless customer experiences to digital and in-store shoppers
Go GlocalTranslate marketing assets for different geographies and languages
Offer consumers targeted and relevant offers
Launch Campaigns & New Products Faster
Quickly build product bundles and collections
Share digital assets customers want, on their preferred channel
Support Brand Loyalty Initiatives
Attract new and returning shoppers with visually
engaging content
Promote interactive conversations about your products with consumers
across channels
Image source: mycustomer.com
3 Ways ADAM Helps RetailersImprove Marketing Cost Effectiveness
Improve Collaboration & Productivity Centralize digital assets and product
content in 1 consolidated solution
Easily search for, find, reuse and manage existing content
Eliminate time and money spent duplicating creative assets
Workflows shorten creative review cycles
Share approved assets with internal and external teams
Protect Brand Investments
Avoid costly errors of publishing unapproved, unlicensed or outdated marketing content Manage digital asset usage rights and
expirations in real-time
Role-based permissions control individual, user and group level access to content
Integrate with Your Marketing Technology Ecosystem
Integrations include: hybris, Teradata, Sitecore, Marketo, Adobe Creative Cloud, PIM, PLM, ERP, CRM, SharePoint and more
Open architecture: connect to other systems through our REST API
How 4 Innovative Retailers Use ADAM
Unleashing assets of fun
Reduce Operational CostsPortal for e-retailersChannel enablement
From push to pull
Time-to-Market ImprovementCreative lifecycle management
Create, collaborate, retouchFrom handovers to workflow
Organizational AlignmentCorporate repository
Brand qualityFrom silos to single source
Experiences to remember
LUXOTTICA Delivery of high quality product images Make media assets more findable Control cost Multi brand consistency Manage internal and external rights
Assembling assets with ease
IKEA Central storage and distribution solution All products, assets and publications All media types Massive global enterprise requirements
Wearing a brand in style
PANDORA Product Lifecycle Management Global go-to-market business model Product & pricing variations Multiple channels and PoS
Summary: ADAM Helps Retailers Improve Omnichannel
Engagement Provide innovative
shopping experiences Synchronize customer
journeys Go glocal Launch campaigns and
products faster Strengthen brand loyalty
Marketing Cost Effectiveness Enhance collaboration
and productivity
Protect brand investments
Integrate with your marketing technology ecosystem
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