1. A report into the future of ERP Part 3 of 3: Whats sERP
(social ERP) Niche Reports for our Niche Clients
2. Reminder ..
3. Social ERP: What is it? Companies across the world find it
hard to merge demand from their (social) customer relationship
management systems with the needs and the advance notice required
by their supply chain partners (distributors, suppliers,
procurement) in order to produce these goods on-time and on-budget.
With all of this recent talk about sCRM (social customer
relationship management), it only makes sense that a conversation
about sERP (social enterprise resource planning) should begin. If
customer relationship management (CRM) represents the
front-of-house business functions (sales, marketing, customer
service), then enterprise resource planning (ERP) generally
represents the back-of-house functions like manufacturing, supply
chain management, financials, project management, HR and data
services. It doesn't really seem possible, to me, to socialize one
without the other .. So how can brands get the customer from
Facebook to Safeway? Brands need to be able to acquire the social
customer, track their data, monetize that customer, and prove the
results at retail and through the supply chain. Social enterprise
resource planning (sERP) differs from plain-old-regular enterprise
resource planning in a few key ways: Social Data: Customer data
will be shared (or socialized) throughout the supply chain
depending on whatever level of privacy the customer has opted into
(or out of) Real-time access and real-time sCRM: These new social
ERP systems will be largely web-based and will not only give
suppliers and customers access to live data, but will disclose
limited portions of the brand's social customer relationship
management data Trust/believability metrics: Supply chain partners
will get more accurate data because there will be a layer of social
metadata on top of enterprise resource planning to account for
trust and believability in business relationships (i.e. Is this
sales projection coming from a trustworthy salesperson?)
4. Cloud computings economic advantages are re-ordering ERP
strategies globally Companies arent just relying on Operating
Expense (OPEX) reductions anymore to drive their SaaS initiatives;
many are indexing financial performance in selling and service
strategies including sales force automation (SFA), CRM and Service
Lifecycle Management (SLM). The accelerating depth of insight
analytics and Big Data are capable of delivering, combined with
social media and mobility, and are changing the nature of the
customer experience daily The diagram below points out the part of
social media and mobility such as seen by Dr. Vishal Sikka Sikka -
CTO of SAP AG
5. * Two-tier ERP is going to accelerate in both the Microsoft
and SAP customer bases as their most profitable customers invest in
new markets globally. * There is a need for better alignment
between the needs of diverse business models and IT systems as
another catalyst of two-tier ERP growth. * The difficulty of making
a monolithic ERP system scale for the specific compliance and
reporting needs in China was one of the primary factors that drove
the development of advanced SaaS-based ERP internally. With greater
compliance requirements comes great accounting and financial
reporting as well, especially in China. The most disruptive change
is occurring in the Enterprise Resource Planning (ERP) strategies
of companies that are expanding into high-growth global markets
including BRIC (Brazil, Russia, India and China). Where do things
move most ?
6. Latest studies show that .. The ability to integrate with
external social media tools on the public internet does not weigh
heavily on the selection process for ERP. However the adoption of
social media functions to include collaborative and communication
capabilities is viewed with importance but is not seen as a major
influencer. There are two primary benefits of social functionality
embedded in ERP: o to streamline and communicate within the
enterprise and secondly o to document business processes to support
lean initiatives. Manufacturing executives are optimistic about the
potential benefits of social functionally embedded in ERP and
realize that there could be great value if their ERP application
includes features that mirror the functionality of online social
networking tools. Increasing communication in the enterprise and
the ability to capture the tacit knowledge of senior employees are
the most frequently reported benefits. Percent Rating
Extremely/Very Important in Coming Years Future Outlook for ERP
with Social Media Tools Potential value/use in collaborative/social
functionality embedded in ERP Most respondents see value in
enterprise 2.0/social media functionality within ERP
7. The benefits of integrating social media sites with ERP had
largely to do with retail marketing and reputation management. How
integration of ERP with online social networking tools like
Facebook, LinkedIn, etc. can be used. *Data above is outcome of a
research conducted collaboratively with Affinity Research Solutions
and IFS North America, the Americas subsidiary of a provider of
enterprise resource planning (ERP), enterprise asset management
(EAM) and other enterprise solutions. In total, 325 corporate,
operations, and IT executives and managers in manufacturing
companies participated in this study.
http://www.foodmanufacturing.com/articles/2011/01/marrying-
erp-and-social-media
8. A different survey of 268 manufacturers, 63% of respondents
said that enterprise resources planning (ERP) software will provide
its highest value when integrated with social computing
technologies. Users want ERP software to perform the functions of
collaborative technologies and social networks. But why do
manufacturers want social technologies in the enterprise? According
to Manufacturing Business Technology - a trade publication, they
want to develop ways to share the knowledge of senior engineers and
professionals. Among manufacturers with more than $1 billion in
revenue, 72% said they wanted this capability. Manufacturers are
most interested in using data from social networks to capture
leads, research competitors and perform business intelligence
functions, such as product training. They are also interested in
receiving contextual information from similar users at other
companies, and troubleshooting. Facebook in the Factory
9. Manufacturers are turning out to be the surprise adopters of
Enterprise 2.0 technology. In a recent survey done by the 2.0
Adoption Council, manufacturers were some of the most eager
adopters of social technologies.
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