PowerPoint Presentation
2020 A MASTER PLAN FOR L&DHUMANISING YOUR LEARNING
Gary Spring,Barclays - Head of Design
Richard Hyde, Learning Consultant
This talk is based on an ongoing partnership with BarclaysOnly
me here todayTogether weve been trying to change the face of
learning and development as we move towards 2020But we are a
supplier and organisation at significant crossroadsHonest story of
survival in a changing, very challenging worldDo think weve come
out the other sideWith a strategy to humanise our joint approaches
to learning development
Evolve or expire?What makes us human?New approaches?
Really a story of evolution - at looking back at what makes us
humanThree parts to this sessionEvolve or expire - joint
realisation that we stood to be supersededWhat makes us human -
exploration of human givensA new approach - evidence of how we have
changed our approaches
Hey Gary, I think we need to change
Sounds familiar Richard, theres a story to tell!Evolve or
expire?
Gary Spring,Barclays - Head of Design
Richard Hyde, Learning Consultant
Met Gary in 2015 as part of the Barclays supplier panelEarly
conversations very different to other engagements weve hadBoth
supplier and organisation at a crossroads in application of
learning technologyJoint vision to radically change direction to
keep pace with the modern learnerAn honest story of our parallel
realisation to survive in a challenging world
Barclays UK MTP
We will leave no one behind in the digital revolutionAshok
VaswaniCEOEnriched client conversationsAward winningCreate a
gamification revolutionGreat internal engagement &
storiesStrengthen our relevance in digital education
Inspirational contentEnhance our external partnershipsDisrupt
Barclays internal learningPositively impact 80,000 peopleEngage
internal colleagues with digital
Barclays situation, CEO statement about future of management
training12 point vision of the future to support gen Y learnersGary
needed a radical overhaul of Barclays L&D function to support
thisHe knew something had to change - seminal momentTurned down
digital driving licence project as it was too complex - handed to
marketingStood back, are L&D becoming redundant?Knew then that
if L&D didnt evolve they would become extinct
Where are you on thedisruption
spectrum?http://pollev.com/mindclick
Gary had a choice - respond or dieRemain in the bubble of being
a great learning function who responds to businesses
needsorRedefine his purpose so he became a disruptive force that
leads innovation rather than follows neatly behind
Where are you and your learning team on this spectrum?I need to
know who is with me!Are you sitting on a comfort blanket or on an
innovation quest?
https://www.polleverywhere.com/free_text_polls/emU6q9Gfcdv0l5Y
They're selling hippie wigsin Woolworths, man
Digital agencies invading our spaceSavvy customers know their
onions
Playing safe is too riskyNew clothes for a new audience
So Gary was at risk of extinction - what about us as a
supplier?Quote from Withnail and I, end of the 60s, being a hippie
is no longer coolDigital agencies have moved into our world and
were winning awards for innovative solutionsNot constrained by trad
instructional design - creating solutions based on emotional
impactCustomers far more savvy about trends, ahead of the game,
know what the modern learner needsFor us, playing safe would be
very risky, could not afford to deliver safe solutions against
higher expectationsWe needed new clothes for a new audienceAs for
Barclays we simply had to evolve, and quickly
Limited time for learning1% of a working dayKnowledge required
in the head5-10% in 2016
Who is this gen Y dude?
What was going on?Some eye opening stats on the modern
learner.How limited they are in the amount of learning time
available to them.What knowledge they need in their heads, compared
to what they can find on the fly.Taken together, this summarises
the backbone behind the challenges we faced
What makes us human?Human givens
Before we did anything we did some research with BarclaysOrgs
now looking for 2 types of solution: Emotional experience to change
behaviour or Performance SupportOrgs doing performance support
internally so our focus had to move to emotional experienceThis is
what we werent providing enough of
But why a Neanderthal? WellWe got very interested in what
underpins human behaviour to help us evolve and create better
solutionsHumans have evolved over millions of yearsA lot of our
behaviour comes from our genesThis behaviour is incorporated into
our biology and is called the 'human givens'Lets explore these a
bit more
community
security
attention
privacy
status
competence
meaning
intimacy
control[Griffin & Tyrrell]
9 human givens - Griffin & TyrrellBiological psycho-social
model of human functioning. Party ice breakerIn essence, what is a
human being?What motivates human behaviour?Can we tap into these
components and help people flourish in the workplace?Encouragingly,
many of these we do in L&D alreadyLook at them and consider how
your current learning exploits some of these
security
privacy
intimacyGame partnersSafe place to try new behaviorsDiscreet
retakes
Mapping to game play
Game play maps well onto most human givensLets take 3 more
interesting ones
Intimacy - all humans want to be loved, in game play this can be
partnersSecurity - we can give learners a safe place to try risky
behaviourPrivacy - most interesting, let learners retake learning
without prying eyes
New approaches?
Based on this common vision and a refocus on human
behaviourBarclays and ourselves changed their approaches to
learning developmentHeres a snapshot of what weve achieved
Game mechanicsUser experience designEnticing the new
learnerobserveuse
casesideatesessionsanxietyrepetitionPlayerexplorerulesfailure
Our drive is to entice this new type of learnerCritical to think
differently as designers from the outsetSelf motivated player - let
them explore, rules not objectives, encourage failureGame mechanics
to draw them in - short sessions, anxiety to return, repeat
encouraged UxD to innovate in design - talk to them, use case flow
of activity, ideate creative brainstorming
Think agileBRAIN STORMLEVELSAESTHETICSENGINEPAPER
VERSIONPROTOTYPEFINAL
SPRINT
SPRINT
SPRINT
What about the actual design process?ADDIE is far too rigorous
for modern learning designEvaluation happens too late in
processMore agile process very successfulVery effective for game
design, many iterations required to manage innovationGroup
brainstormPlay it on paperSplit design, learning and technical dev
into 3 parallel streamsSprints then come out of each parallel
streamAll leading to a rapid prototype then final
Welcome to BarclayTown
Thats how we have changed, what is happening at Barclays?This is
what Gary has achieved with imagination and determinationOnly a
snapshot - rest is in whitepaperWelcome to BarclayTown
Watch this video
Evolve to surviveTake bold risks to survive
Design for human beings
Look critically at your role
Find strength in partnerships
This has been a summary on how learning functions HAVE to evolve
to surviveThis impacts internal L&D teams and suppliersIt is
disrespectful to our learners to not appreciate how their world is
changing
Together, conceive bold plans that push your organisations
forward - particularly if work is not coming your wayLook inwardly
at what you do and your role in supporting modern learners may
involve reskilling and changing processesCut through complexity and
design simple, elegant solutions for human beings look at the human
givens, we often forgot what motivates peopleFind partners internal
and external who share the same mind set remember the more people
on board can turn even the most stubborn cogs
@richardthydehttp://goo.gl/SkPlkA
Thanks for watching
Richard Hyde, eLearning Consultant
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http://freemusicarchive.org/Curator: Copyright: Creative Commons
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