8/20/12 Trends & Changes in Product Management, Product Marketing & ProdMgmtTalk

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Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us & Reach >10K Listeners/week! http://bit.ly/gF0Tt3

@prodmgmttalk www.prodmgmttalk.com

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Podcast: http://bit.ly/NlXr8a

Links: http://bit.ly/MYIJOz

Host, Cindy F. Solomon with original co-host, Adrienne

Tan, reminisce about the year of Global Product

Management Talk podcasts, discuss trends and changes

in professional product management, and talk with Bill

Reed a bit about his upcoming full hour discussion on

Advances in Product Marketing.

Cindy says, “The Global Product Management Talk is in

the top ten business podcasts on BlogTalkRadio out of

thousands. It is very exciting that we are reaching an

audience of over 10,000 listeners per week! This is an

ongoing experiment in the power of social media to reach

a global audience interested in discussing issues of

managing products across industries and domains.”

Host, @CindyFSolomon, San Francisco, CA chats with Adrienne

Tan @brainmates, co-host from Australia. Originally scheduled

Bill Reed @Aventigroup joins in.

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http://bit.ly/NlXr8a

http://bit.ly/MYIJOz



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Each week, The Global Product Management Talk features an expert guest

discussing pre-posted questions with the co-hosts and Twitter participants

broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are

available following the event for on-demand consumption on the web, iTunes,

Google Play and mobile devices.

Get reminders and listen live by following

http://www.blogtalkradio.com/prodmgmttalk

About Global Product Management Talk

The Global Product Management Talk is curated by Cindy F. Solomon, CPM,

CPMM for passionate product professionals and business owners who want to

teach, learn & network about what it takes to produce successful products in an

open digital environment inviting live participation. Everyone is invited including

Agile practitioners, User Experience, Designers, Content and Community

Managers, Product Marketing, Brand Management, Program Managers and

Project Managers, Customer Service and Support, Social Media, Strategists and

Innovation Management, CEOs, Founders, and all those involved with

developing, designing & launching products, innovation and startups through out

the entire product lifecycle process to guarantee successful products and

companies.

Global Product Management Talk is a weekly mini-product camp Socratic

discussion of pre-posted questions with live audio of thought leader and co-hosts

commenting designed to bring Product Talks to product professionals wherever

they are.

Global Product Management Talk: http://www.prodmgmttalk.com

Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk

http://twebevent.com/prodmgmttalk

Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr

Like Us on Facebook http://on.fb.me/lR0RNP

Join Us on LinkedIn http://linkd.in/jRmwRx

Speaker Schedule http://t.co/R3OL7BDj

Listen on iTunes http://bit.ly/silH98

Android App http://bit.ly/tEeWFx

Curations http://bit.ly/xHe37N

Newsletter http://t.co/IVVFirUe

Recaps http://bit.ly/slnpP2

Twitter @ProdMgmtTalk


http://www.prodmgmttalk.com/

http://twebevent.com/prodmgmttalk

http://bit.ly/nbw9Yr

http://on.fb.me/lR0RNP

http://linkd.in/jRmwRx

http://t.co/R3OL7BDj

http://bit.ly/silH98

http://bit.ly/tEeWFx

http://bit.ly/xHe37N

http://t.co/IVVFirUe



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What is #ProdMgmtTalk? http://bit.ly/AlLEbN

Join Global Product Management Talk! http://linkd.in/jRmwRx

Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O

Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk

http://t.co/nV2DZflo

Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf

Want to reach target audience of Product Professionals? Sponsor Global Product

Management Talk! http://bit.ly/gF0Tt3

Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag

Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:

PreQ: Please introduce yourself, where you are tweeting from & your involvement with

#prodmgmt

NOTE: This particular talk did not follow usual Q&A format as our intended speaker

arrived late due to flight issues.

Chronological Tweets

ProdMgmtTalk Get 10,000 people hearing your message weekly! Sponsor us! global

audience of product professionals!http://t.co/S6EsE2Th #ProdMgmtTalk -3:01 PM Aug

20th, 2012

ProdMgmtTalk Join 192 people at http://t.co/qmnZXCVQ Aug 20 join

sponsors @AIPMM @Atlassian for @MarkStiving on Startup

Pricing #prodmgmt #ProdMgmtTalk -3:03 PM Aug 20th, 2012

ProdMgmtTalk Resources for today's talk

w/ @aventigrouphttp://t.co/8lHUVEEP #prodmgmt #ProdMgmtTalk -3:07 PM Aug 20th,

2012

ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your

involvement with #prodmgmt#prodmgmttalk ht... http://t.co/wiEMZzd5 -3:12 PM Aug 20th,

2012

http://bit.ly/AlLEbN


http://t.co/Qr2s1o0O

http://t.co/nV2DZflo

http://t.co/8WzU7LSf

http://bit.ly/gF0Tt3

http://tweetchat.com/room/prodmgmttalk

http://twitter.com/ProdMgmtTalk

http://t.co/S6EsE2Th

http://tweetchat.com/room/ProdMgmtTalk


http://t.co/qmnZXCVQ

http://twitter.com/AIPMM

http://twitter.com/Atlassian

http://twitter.com/MarkStiving

http://tweetchat.com/room/prodmgmt



http://twitter.com/aventigroup







http://t.co/wiEMZzd5



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ProdMgmtTalk What is #ProdMgmtTalk? http://t.co/WxgEfwFp #prodmgmttalk -3:25 PM

Aug 20th, 2012

ProdMgmtTalk Never participated in a twitter chat? FAQs http://t.co/AuYVI76R

#prodmgmttalk -3:25 PM Aug 20th, 2012

ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt

Talk http://t.co/EBe4tELM #prodmgmttalk -3:25 PM Aug 20th, 201

ProdMgmtTalk Learn about Tweeting Best Practices and Twitter Talk FAQs

http://t.co/lH3QIG1i #prodmgmttalk -3:26 PM Aug 20th, 2012

ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor Global

Product Management Talk! http://t.co/S6EsE2Th #prodmgmttalk -3:26 PM Aug 20th,

2012

ProdMgmtTalk Join us at http://t.co/UklYtyI6automatically appends hashtag

#ProdMgmtTalk -3:31 PM Aug 20th, 2012

ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2,

A3 #ProdMgmtTalk -3:35 PM Aug 20th, 2012

ProdMgmtTalk Stand by - we may be pivoting to a different topic today...!


ProdMgmtTalk Today's speakers changed! @CindyFSolomon talks with original co-

host @brainmates Adrienne Tan!http://t.co/QFxv0ikH #ProdMgmtTalk -3:55 PM Aug

20th, 2012

ProdMgmtTalk Speak with the hosts! GUEST CALL-IN (323) 927-2957 #prodmgmt


cindyfsolomon #Prodmgmttalk on the air! Call in 323-927-2957 http://t.co/I8h3sBVa.

#prodmgmt #prodmrktg -3:57 PM Aug 20th, 2012

ProdMgmtTalk RT @cindyfsolomon: #Prodmgmttalk on the air! Call in 323-927-2957

http://t.co/k6cmlMnc. #prodmgmt #prodmrktg#ProdMgmtTalk -4:07 PM Aug 20th, 2012

MyBizMarketer RT @cindyfsolomon: #Prodmgmttalk on the air! Call in 323-927-

2957 http://t.co/9fNSfVQ6. #prodmrktg #prodmgmt-4:08 PM Aug 20th, 2012

urshz Can't believe I nearly missed the #prodmgmttalk this morning. Why wasn't it in my

diary? -4:09 PM Aug 20th, 2012



http://t.co/WxgEfwFp



http://t.co/AuYVI76R



http://t.co/EBe4tELM



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http://t.co/UklYtyI6automatically







http://twitter.com/CindyFSolomon

http://twitter.com/brainmates

http://t.co/QFxv0ikH





http://twitter.com/cindyfsolomon

http://tweetchat.com/room/Prodmgmttalk

http://t.co/I8h3sBVa.


http://tweetchat.com/room/prodmrktg




http://t.co/k6cmlMnc.




http://twitter.com/MyBizMarketer



http://t.co/9fNSfVQ6.



http://twitter.com/urshz




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ProdMgmtTalk RT @urshz: Cant believe I nearly missed the#prodmgmttalk this morning.

Why wasnt it in my diary?#ProdMgmtTalk -4:12 PM Aug 20th, 2012

ProdMgmtTalk RT @MyBizMarketer: RT @cindyfsolomon:#Prodmgmttalk on air! Call in

323-927-2957 http://t.co/k6cmlMnc.#prodmrktg #prodmgmt #ProdMgmtTalk -4:12 PM

Aug 20th, 2012

ProdMgmtTalk @Cindyfsolomon talking with @brainmates Adrienne Tan on changes

they've seen over the year of podcasts to#prodmgmt #ProdMgmtTalk -4:13 PM Aug

20th, 2012

urshz Product Management is the heart of every organisation.#prodmgmttalk -4:18 PM

Aug 20th, 2012

ProdMgmtTalk RT @urshz: Product Management is the heart of every organisation.


ProdMgmtTalk Its difficult for @CindyFSolomon and @brainmates to

tweet and talk - so please listen today! http://t.co/QFxv0ikH

#prodmgmt #ProdMgmtTalk -4:20 PM Aug 20th, 2012

urshz Can we mirror the SF talks in Sydney? @brainmates#prodmgmttalk -4:24 PM Aug

20th, 2012

o0KitKat0o #prodmgmttalk =great resource. Connecting with others passionate about

products, design, and processes. Learning from real-life experiences. -4:33 PM Aug

20th, 2012

ProdMgmtTalk RT @o0KitKat0o Connecting with others passionate about products,

design, and processes. Learning from real-life experiences. #ProdMgmtTalk -4:34 PM

Aug 20th, 2012

ProdMgmtTalk RT @o0KitKat0o: =great resource. Connecting with others passionate

about products, design, and processes#prodmgmt #ProdMgmtTalk -4:35 PM Aug 20th,

2012

o0KitKat0o #prodmgmttalk is daily education. Product management is an art with style.

No one person tackles the role the same. Why connecting is key! -4:38 PM Aug 20th,

2012

o0KitKat0o Product Managers with products for the long haul. We don't think project to

project. It's big picture. Success=collaboration#prodmgmttalk -4:40 PM Aug 20th, 2012














http://twitter.com/Cindyfsolomon












http://t.co/QFxv0ikH






http://twitter.com/o0KitKat0o















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NomadicPm RT @urshz: Product Management is the heart of every organisation.


brainmates RT @urshz: Product Management is the heart of every organisation.


johnpeltier RT @urshz: Product Management is the heart of every organisation.


brainmates RT @o0KitKat0o: #prodmgmttalk is daily education. Product management is

an art with style. No one person tackles the role the same. Why connecting is key! -4:43

PM Aug 20th, 2012

ProdMgmtTalk Our speaker @aventigroup Bill Reed just got in from a flight - will

reschedule to discuss changes in #prodmrktg discipline#ProdMgmtTalk -4:45 PM Aug

20th, 2012

urshz RT @o0KitKat0o: #prodmgmttalk is daily education. Product management is an art

with style. No one person tackles the role the same. Why connecting is key! -4:46 PM

Aug 20th, 2012

ProdMgmtTalk We're so flexible! #Prodmgmt must be proactive and transition easily to

changes & so we did! #ProdMgmtTalk -4:46 PM Aug 20th, 2012

o0KitKat0o Seeing strong need for product to align with sales, to empower sales team

through "vector" #prodmgmttalk w/Bill Reed-4:48 PM Aug 20th, 2012

ProdMgmtTalk @aventigroup says #prodmrktg is its own entity separate from

#prodmgmt - overlaps many areas #marcom#training #ProdMgmtTalk -4:48 PM Aug

20th, 2012

ProdMgmtTalk @aventigroup seeing SMBs now adding #prodmrktmuch sooner as

startups than previously #prodmgmt#ProdMgmtTalk -4:50 PM Aug 20th, 2012

ProdMgmtTalk 1 out of 5 products succeed in tech driven companies, 1 out of 4 products

succeed in marketing driven companies #prodmgmt #ProdMgmtTalk -4:51 PM Aug 20th,

2012

o0KitKat0o Jack of all trades. #WearingManyHats Some keep product closer to

developers, other companies integrate product w/ marketing. #prodmgmttalk -4:51 PM

Aug 20th, 2012

o0KitKat0o Bill Reed: Marketing is misunderstood. Product Marketing is even more

misunderstood. #prodmgmttalk Find there is a pull between the two. -4:53 PM Aug 20th, 2012

http://twitter.com/NomadicPm






http://twitter.com/johnpeltier














http://tweetchat.com/room/Prodmgmt








http://tweetchat.com/room/marcom

http://tweetchat.com/room/marcom




http://tweetchat.com/room/prodmrkt







http://tweetchat.com/room/WearingManyHats






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ProdMgmtTalk key is getting customer input - #prodmrktg is best at doing this!!!!

says @aventigroup #ProdMgmtTalk -4:53 PM Aug 20th, 2012

o0KitKat0o Pragmatic/Agile marketing. All are good. Key=customers/getting customer

input. Never assume what you love is same as customer! #prodmgmttalk -4:55 PM Aug

20th, 2012

MyBizMarketer RT @ProdMgmtTalk: 1/5 products succeed in tech driven companies, 4/5

products succeed in marketing driven companies #ProdMgmtTalk #prodmgmt -4:55 PM

Aug 20th, 2012

MyBizMarketer RT @ProdMgmtTalk: @aventigroup seeing SMBs now adding

#prodmrkt much sooner as startups than previously #prodmgmt #ProdMgmtTalk

#prodmgmt -4:55 PM Aug 20th, 2012

ProdMgmtTalk @aventigroup actually still uses MRDs - Marketing Requirements

Documents....this is right up @CindyFSolomon's expertise! #ProdMgmtTalk -4:56 PM

Aug 20th, 2012

o0KitKat0o Thinking about input beyond just what features are built. Just getting

customer input is not product marketing.#prodmgmttalk -4:56 PM Aug 20th, 2012

ProdMgmtTalk Get Senior Execs & Developers talking to customers right away to hear

what they're saying -set up calls says@aventigroup #ProdMgmtTalk -4:58 PM Aug 20th,

2012

o0KitKat0o Bring it all back to bottom line. What do you want to accomplish and how?

Get senior engineering connected with customers. #prodmgmttalk -4:58 PM Aug 20th,

2012

ProdMgmtTalk RT @o0KitKat0o: Bring it all back to bottom line. What do u want to

accomplish & how? Get senior engineering connected w/ cust #ProdMgmtTalk -4:59 PM

Aug 20th, 2012

ProdMgmtTalk RT @o0KitKat0o: Pragmatic - Agile marketing. All good. Never assume

what you love is same as customer!#prodmgmt #ProdMgmtTalk -5:00 PM Aug 20th,

2012

o0KitKat0o #prodmgmttalk Seems like a lot of companies try to be something their not.

Trying to be Target when you're Wal-Mart. Accept comp. identity. -5:01 PM Aug 20th,

2012

ProdMgmtTalk Who is responsible for the biz model? #prodmrktg or#prodmgmt? A: Work

as a team in earlier stage MRD/PRD#ProdMgmtTalk -5:01 PM Aug 20th, 2012














http://tweetchat.com/room/prodmrkt






























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NomadicPm RT @o0KitKat0o: Bill Reed: Marketing is misunderstood. Product Marketing

is even more misunderstood.#prodmgmttalk Find there is a pull between the two. -5:01

PM Aug 20th, 2012

o0KitKat0o #prodmgmttalk A lot of shops do both: product works with engineering

throughout product launch and -all- marketing tasks. #reality -5:02 PM Aug 20th, 2012

MyBizMarketer RT @o0KitKat0 A lot of shops do both: prod works with engineering

throughout prod launch and -all- marketing tasks.#reality #ProdMgmtTalk -5:04 PM Aug

20th, 2012

o0KitKat0o Thanks @Cindyfsolomon @brainmates and Bill Reed for wonderful chat.

This is great resource, only hope it gets bigger/better. #prodmgmttalk -5:06 PM Aug 20th,

2012

o0KitKat0o Thanks @NomadicPm @brainmates @ProdMgmtTalk@MyBizMarketer for

the retweets. Look forward to the next discussion. #prodmgmttalk -5:09 PM Aug 20th,

2012

ProdMgmtTalk Today's quickie stats: 83 tweets generated 123,020 impressions,

reaching an audience of 18,271 followers#ProdMgmtTalk -5:18 PM Aug 20th, 2012

ProdMgmtTalk Thank you tweeters: @o0kitkat0o @urshz @mybizmarketer

@nomadicpm @brainmates @jonihoadley @mwise1 @pcaustin @cindyfsolomon


ProdMgmtTalk And thank you to @JohnPeltier - always great to see you! Tweets

from #PCATL are at http://t.co/Eu9HxAzy #prodmgmt#ProdMgmtTalk -5:21 PM Aug

20th, 2012

ProdMgmtTalk Thank you to our sponsor @AIPMM Subscribe to AIPMM Product

Management News & Views email newsletter http://bit.ly/P9zqwU #ProdMgmtTalk -5:22

PM Aug 20th, 2012

ProdMgmtTalk Thank you to Adrienne Tan of @brainmates for co-hosting, reminiscing &

embracing Global Product Management Talk from birth! #ProdMgmtTalk -5:22 PM Aug

20th, 2012

ProdMgmtTalk Sponsor us and reach a global audience of product

professionals! http://t.co/S6EsE2Th #ProdMgmtTalk -5:23 PM Aug 20th, 2012

ProdMgmtTalk Thanks for Our intro theme musicprovided by http://t.co/d2q5i5JP and the

great @MarkBlasco ! #ProdMgmtTalk-5:24 PM Aug 20th, 2012






http://tweetchat.com/room/reality


http://twitter.com/o0KitKat0

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http://twitter.com/Cindyfsolomon












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http://twitter.com/mybizmarketer

http://twitter.com/nomadicpm


http://twitter.com/jonihoadley

http://twitter.com/mwise1

http://twitter.com/pcaustin




http://twitter.com/JohnPeltier

http://tweetchat.com/room/PCATL

http://t.co/Eu9HxAzy





http://bit.ly/P9zqwU









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launchexpert http://t.co/kfVyxaHK RT @o0KitKat0o #prodmgmttalk A lot of shops do

both: product works with engineering throug...http://t.co/JUDfd4IG -5:24 PM Aug 20th,

2012

ProdMgmtTalk Listen on iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup


brainmates @ProdMgmtTalk It was a pleasure chatting today. Looking forward to

more #prodmgmttalk -6:48 PM Aug 20th, 2012

ProdMgmtTalk Delighted to chat with Adrienne! RT @brainmates:@ProdMgmtTalk It was

a pleasure chatting today. Looking forward to more #prodmgmttalk -7:08 PM Aug 20th,

2012

Thank you tweeters: @o0kitkat0o @urshz @mybizmarketer

@nomadicpm @brainmates @jonihoadley @mwise1 @pcaustin

@cindyfsolomon

ProdMgmtTalk TWEET CORRECTION: Tech driven companies 1 of 5 products

succeed, Marketing driven companies 4 of 5 products succeed! #prodmgmt #ProdMgmtTalk -8:15 PM Aug 20th, 2012

Today’s stats: 83 tweets generated 123,020 impressions, reaching an

audience of 18,271 followers

Thank you to our sponsor @AIPMM

Subscribe to the AIPMM News & Views newsletter:

http://www.aipmm.com/subscribe

Please Join #ProdMgmtTalk next week for How Product Management

Can Break or Make Your Company with David Fradin @dfradin

http://twitter.com/launchexpert

http://t.co/kfVyxaHK



http://t.co/JUDfd4IG


http://t.co/j02TOPNR

http://t.co/4owrgJup









http://twitter.com/o0kitkat0o


http://twitter.com/mybizmarketer

http://twitter.com/nomadicpm


http://twitter.com/jonihoadley

http://twitter.com/mwise1

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http://www.aipmm.com/subscribe



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Page 10

Follow for reminders:


For Product Managers that don’t get a chance to leave their desk and participate in

Product Talks in person, we’ve brought Product Talks to you via podcast and

twitter @prodmgmttalk

Converse with us #prodmgmttalk http://bit.ly/i4EihK

Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr

Like Us on Facebook http://on.fb.me/lR0RNP

Join Us on LinkedIn http://linkd.in/jRmwRx

Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98

Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe

Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6

Reach a global audience http://t.co/XTteZ8AW

Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events

http://bit.ly/JQoUpT

Join us monthly in San Francisco for Startup Product Talks!

Our intro theme music is provided by podcastthemes.com and the

great Mark Blasco!

As a top 10 business podcast on the BlogTalkRadio network, we

receive 10,000 listens per week! Imagine your brand engaged with

our audience for over 50 minutes on their personal devices!

Sponsor us: http://bit.ly/gF0Tt3


http://bit.ly/i4EihK

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../Galifano/Follow%20Us%20on%20BlogTalkRadio






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http://sfproducttalks.com/

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Technology

8/20/12 Trends & Changes in Product Management, Product Marketing & ProdMgmtTalk