7776 ads

Q: HOW DO YOU EFFECTIVELYTARGET DISPLAY ADS?

A: YOU CAN'T

Q: HOW DO YOU EFFECTIVELY TARGET DISPLAY ADS?

WHAT IS THE BIGREMAINING CHALLENGE?

BUILDING ENOUGH CREATIVE

WHAT IS THE BIGREMAINING CHALLENGE?

WHY IS THIS A BIG DEAL?

IT'S COSTLY,


IT'S COSTLY,

IT'S TIME-CONSUMING,


IT'S COSTLY,


BUT MOST IMPORTANTLY:



IT'S COSTLY,


BUT MOST IMPORTANTLY:

IT'S IMPOSSIBLE.

WHAT IS THE MARKETER’S DILEMMA?

NEED TO BUILD HUNDREDS OR THOUSANDS OF ADS QUICKLY AND CHEAPLY.

WHAT IS THE MARKETER’S DILEMMA?

THEY NEED TO BUILD HUNDREDS OF THOUSANDS OF ADS QUICKLY AND CHEAPLY.

THERE IS NO WAY TO DO THIS TODAY.

EXAMPLE: MARKETING A NEW HEALTH / WELLNESS DEVICE, FITBIT

I HAVE ONE CAMPAIGN, BUT I NEED DIFFERENT CREATIVES FOR MEN AND WOMEN

I ALSO WANT DIFFERENT CREATIVES FOR THREE LANGUAGE GROUPS: ENGLISH, SPANISH, AND CHINESE

I ALSO NEED CREATIVES FOR MEDIUM EARNERS AND HIGH EARNERS

I ALSO NEED TO TARGET THREE AGE SEGMENTS: 18–34, 35–54, AND 55+

I ALSO HAVE THREE PROMOTIONS TO TEST:

“BUY ONE, GET ONE FREE!”“SPECIAL! 20% OFF $79.95”“MAIL-IN REBATE OF $20”

I’D ALSO LIKE TO TEST THREE DIFFERENT CREATIVE CONCEPTS: FAMILY, VANITY, AND TECHNOLOGY

WOW. 324 INDIVIDUAL CREATIVES.

WOW. 324 INDIVIDUAL CREATIVES.

BUT IT GETS WORSE.

DID I MENTION THAT I NEED THESE CREATIVES AS STATIC IMAGES, FLASH ADS, AND HTML5 ADS FOR MOBILE?

AND, BY THE WAY, THERE ARE AT LEAST 8 STANDARD AD UNIT SIZES THAT WE NEED TO SUPPORT.

� 300 x 250 � 728 x 90 � 160 x 600 � 300 x 50 � 250 x 250 � 336 x 280 � 320 x 240 � 120 x 600

WHAT IS324 X 3 X 8?

WHAT IS324 X 3 X 8?

7,776 ADS.

EVEN IF YOU WANTED TO,HOW WOULD YOU BUILD THEM?

Find 18,787 Ad Designers on Guru.com

18,787 DESIGNERS TO HELP ME BUILD

18,787 DESIGNERS TO HELP ME BUILD

7,776 ADS.

MARKETING AUTOMATION FOR DISPLAY, RICH-MEDIA, AND MOBILE ISN'T JUST NICE TO HAVE.

MARKETING AUTOMATION FOR DISPLAY, RICH-MEDIA, AND MOBILE ISN'T JUST NICE TO HAVE.

IT'S A NECESSITY.

Technology

7776 ads