6 STEPS TO BE SOCIAL

Mu’min Santoso // @MsantozDirector of KLIX DIGITAL Photo: englishrussia.com

Thursday, May 2, 13

Social Media doesn’t fix anything. It just amplify things.

If your restaurant sucks, it just harder in social media. It doesn’t make your chicken

fingers taste better or your beer taste bolder. Social media is not a good place to go if

you’re terrible at what you doScott Stratten - @unmarketing

Thursday, May 2, 13

NEW MARKETING IS PING PONG

Thursday, May 2, 13

Viral marketing is like Hollywood Star. Everybody want it but not everybody

make it

Thursday, May 2, 13

So, let start with a good strategy

Thursday, May 2, 13

PREPARE YOURSELF#1

Prepare the team

What is your current social metrics

What is your business objective

Thursday, May 2, 13

FIX YOUR BROKEN WINDOWSThursday, May 2, 13

SET OBJECTIVE

Awareness Sales

Loyalty

#2

Thursday, May 2, 13

FOCUS ON

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be SPECIFIC

Thursday, May 2, 13

If you try to accomplish anything in social media, you’ll accomplish nothing

Thursday, May 2, 13

Listening

Know your Audience

Who Are They

What’s the sentiment

How they use social Media

Competitor?

#3

Thursday, May 2, 13

Thursday, May 2, 13

Thursday, May 2, 13

Build Your Plan

Budget Strategy

Time Allocation

What tool should I Use?

What Kind of Content Should I Put?

#4

Thursday, May 2, 13

@JeremyWaite

WH

ERE

TO

SPE

ND

BU

DG

ET

10% Strategy

60% Social Intelligent

30% Measurement

10% Reporting

30% Content

60% Creative

30% Community

10% Influencer

60% Media70% Core Channel

30% Complimentary Channel

You can’t manage what you can’t

measure

Don’t spend more time creating

content than you do talking to your

audience

Use paid media to accelerate great

content

Budget Strategy

Thursday, May 2, 13

YOU DON’T NEED TO BE EVERYWHERE

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Channel Distribution

Thursday, May 2, 13

The convergence of paid, owned and earned media has

blurred the distinction between each. You don’t

need to design ads that look like editorial content. Great

content is your Ad- Richard Edelman -

Thursday, May 2, 13

THE RAISE OF DIGITAL CONTENT MARKETING

Thursday, May 2, 13

Converged Content Strategy

RelevantVisual

Tailored

OWNED

EngagementSentiment

EARNED

EngagementSentiment

PAID

Source: Edelman Digital

CREATE COMPELLING CONTENT MEASURE PERFORMANCE PROMOTE HIGH

PERFORMANCE CONTENT

Thursday, May 2, 13

@JeremyWaite

WHERE TO FOCUS YOUR TIME

10% CREATING CONTENT

90% ENGAGE WITH AUDIENCE

TIME Allocation

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Content Composition

60%CURATING

40%CREATING

Think more about curating

Thursday, May 2, 13

Thursday, May 2, 13

Content Composition

60%ABOUT THEM

30%ABOUT YOU10%

PROMOTION

Thursday, May 2, 13

Content Composition

60%ABOUT THEM

30%ABOUT YOU10%

PROMOTION

RECOGNIZE YOUR AUDIENCE

Thursday, May 2, 13

Leverage#5

3CCONNECTION

CONVERSATIONCONVERSION

@davidwayneika

Thursday, May 2, 13

Remember, social media is about people. Not Logos.

Be a Human, be a Person

Thursday, May 2, 13

Measure & Optimize#6

• Define your success Metrics

• Balance between Quantity & Quality

• Measure what you need to measure

• Learn from your mistake to improve

Thursday, May 2, 13

Thursday, May 2, 13

Measure & Optimize#6

• Define your success Metrics

• Balance between Quantity & Quality

• Measure what you need to measure

ARE THE NUMBE

R

MEANINGFULL F

OR YOU?

Thursday, May 2, 13

The ultimate goal is to be better in business using

social media

Thursday, May 2, 13

thank you

Photo: englishrussia.com

Thursday, May 2, 13