Your recruiter brandYour personal profile is often the first contact a candidate

has with your company. It’s your opportunity to put your best professional foot forward and to fly the flag for

your company by engaging the right candidates

Your business brandAs the first impression, your company page needs to reflect your culture, mission or products. It’s an essential part of building your talent brand, which is all about what talent thinks, feels and shares about your company as a place to work

First impressions countDon’t forget the basics. A great headshot plus an

authentic and engaging summary are important foundations to building your profile. Your headline is

your mission statement, it needs to be short and catchy

Showcase your talent brandKeep it brief, keep it real and keep it interactive to engage followers. Did you know you can customise content that’s personalised to viewers’ own LinkedIn profiles?

Dress it up with rich mediaLinks to videos, portfolios, blogs,

SlideShare presentations and websites showcase your work and engage viewers

Use video and rich mediaFollowers are twice as likely to amplify a post via likes, shares and comments if it contains video, presentations, PDFs, images and links. Engage and nurture your network and talent

Add certifications, achievements and interests

It’s not only about building credibility, it’s about building networks through your fellow alumni,

former and current colleagues, clients and candidates

Grow your followersBuild your network and connections with LinkedIn’s wide range of tools and resources. Start with your own company or organisation and embed ‘Follow’ buttons on your website, email signatures and profiles and all candidate communications

Make your updates more interactiveShare articles, news, videos and updates you find

informative. When people comment, try to respond in real time and build conversations by mentioning

connections and companies in updates

Engage followers with targeted status updatesPost interesting facts, expert tips, Top 10 lists and polls to interact with key talent. See this week’s downloads for inspiration

Follow influencers, companies and join LinkedIn groups

Network, network, network. The more you reach out, the more connections you will reach

Track your page performanceTake advantage of LinkedIn’s free analytics tools to see who and how you’re engaging and how you compare with your competitors

5 Steps to Building your Recruiter & Talent Brand

Talent Solutions

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