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COLLABORATIONCULTURE
50 THINGS WE LEARNED DURING
Randy
Amanda
Jim
A new “collaboration culture” is emerging and collaboration is becoming the go-to
strategy to make things work in media industries the superhero business.
@ToTheVictor #rjicollab
Director Media Innovation — Banjo
Media partnerships, Product, Education, Evangelize
RJI Academic Fellow — Wearables
CNN veteran: editorial + tech
SPJ | NAHJ | NABJ | ONA
Spiderman
@ToTheVictor #rjicollab
TWO DAYS OF INTENSE
CONVOS
@ToTheVictor #rjicollab
IT’S A BIRD. A PLANE.SUMMARIZE SYNTHESIZE GALVANIZE MOBILIZE
@ToTheVictor #rjicollab
— PULVERIZE! —
SO WHAT HAVE WE LEARNED?@ToTheVictor
#rjicollab
THIS STUFF IS COMPLICATED. @ToTheVictor
#rjicollab
Source: Tweetroot
TEAM ORGANIZATION INDUSTRY AUDIENCE
COLLABORATION: VERY DIFFERENT OVERLAYS
@ToTheVictor #rjicollab
Trello
Slack
Google Docs.
Basecamp
Skype (video)
Adobe Kickbox
Grappling Hook
KAPOW!
OUR OWNHALL OF JUSTICE
The ‘quad of content strategy’ @Halvorson
Crowdfunding breakthroughs @kharijohnson
Collaborating up, down, and laterally @ChristinaSumi
Creating communities, creates expectations @markhorvit
Be organized, communicate early @scottgurian
Collaboration requires support from the top @katiehawk @ToTheVictor
#rjicollab
New skills, roles, platforms, relationships @lewisdvorkin
Driving impact and creative collaborations @beardoblivion
Tools, processes that make easier to say YES @billbledsoe
Future web will be ‘push-based’ @kimgarretson
Interesting parallels: e-commerce + news @andrewheddle
Empower, find your coalition of willing @timreganporter
Interplay: likeability, authenticity, content @tweetJohnHall
Big collaboration: need role players @StanSilvey
Drunken walk of the entrepreneur @CoreyFord
Collaboration is an outcome, not product @NJDavidD
Outside perspectives > generate new ideas @colegoins
Vintage content (images) can have new life @kpoortinga
@ToTheVictor #rjicollab
Journos + technologists working together @nickdigital
VR trends and glimpse into the future @SarahMidMO
Collab. in the world of factual television Chris Hoelzl
Newsroom collab: clear editorial strategy @jenniferhicks
@ToTheVictor #rjicollab
Snapchat ‘wide-mouthed’ funnel for content @carlazononi
GREAT SCOTT! COMMON COLLABORATION THEMES:
@ToTheVictor #rjicollab
• FEAR OF FAILURE IS REAL, NEED TO EXPERIMENT • PERMISSION TO EXPERIMENT IS ESSENTIAL • WORKSPACE ENVIRONMENTS CAN HAVE HUGE INFLUENCES • RIGHT TOOLS ARE INVALUABLE, BUT NOT THE STORY • NEVER-ENDING QUEST • COLLABORATION IS HARDER THAN MAN OF STEEL’S ABS
SIGNIFICANT CHALLENGES: KRYPTONITE
COOPERATION @ToTheVictor #rjicollab
COLLABORATION
#realtalk
COLLABORATORS < CO-CONSPIRATORSWhen to go big vs. when to go stealth?
YOU WANT ME TO MEASURE WHAT?
@ToTheVictor #rjicollab
NO LONGER IN DRIVER’S SEATEmbrace this loss of control, ensure audience is properly repped!
BLURRED LINES, EVERYWHERE Who is media? Who is tech? Friend or foe?
CHANGE AIN’T EASY
CHANGE MANAGEMENT
APPLY STRUCTURE
CONSIDER CULTURE
COMMUNICATION!
CROSS-GENERATIONAL
CROSS GENERATION COLLAB.
Millennials value: Greater Flexibility
Appreciation
Team Collaboration
Global Opportunities
http://www.pwc.com/gx/en/services/people-organisation/publications/nextgen-study.html
Ready for one final key takeaway?
TEAM IS GREATER THAN THE SUM OF ITS
PARTSIn the end, the team is stronger than
each individual contributor.
