5 ways to develop an effective Mobile Marketing

Strategy

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Your mobile strategy 

It is 2011 - mobile is red hot. Consumers are using the mobile web for an array

of activities - social, commerce, connections, research, collaboration and interaction with other

individuals and businesses.

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Your mobile strategy 

Marketers need to leverage the mobile channel as part of their company's ongoing marketing and

brand building efforts.

According to ABI research "This emerging mobile channel will be one of the defining marketing

methods of the new decade."

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Your mobile strategy 

However marketers and companies would need to look beyond the noise and technical jargon to

develop a simple and effective strategic approach.

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Your mobile strategy 

• Compare prices • Compare products • Look up product specs • Read reviews • Make a purchase • Use a store locator

According to research by ForeSee Results - some of the most popular reasons people are using mobile websites are:

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Your mobile strategy 

Mobile Coupons • Mobile coupons are an easy way to encourage customers to try a product or visit a location. • Customers can opt-in for the coupons. Mobile coupons have a high redemption rate.

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Your mobile strategy 

Mobile Commerce • Mobile commerce is much more than enabling transactions. • A consumer looking at a product might want to check availability of the product in a nearby store. • Mobile commerce is about using the mobile channel seamlessly with other channels.

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Your mobile strategy 

Social Integration• Allow social sign-in into your mobile website. For ex allow customers to sign-in using their Facebook account. • That makes it easy for them to interact with your brand. • Allow customers to share product information, reviews, coupons via email, Twitter and Facebook.

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Your mobile strategy 

Location • An earlier survey from Lightspeed Research shows that shoppers do turn to their web-enabled mobile devices to help them shop. • 16% of adults surveyed in late September had used a mobile device to locate a store, 14% to look up product information, 13% to compare prices and 8% to check product availability.

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Take advantage of the online or store brandingyou have already established

• This is a low hanging fruit brands can leverage. If possible extend your deals/marketing programs to the mobile web. • Allow customers to share the deals’ information via e-mail, Twitter and Facebook.

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Your mobile strategy 

Mobile marketing is about talking to customers directly. By empowering your customers in the form of content, specials, discounts and mobile transactions you can earn your customers trust which will lead to increased brand awareness and higher profits.

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